Happy Friday!There are times when I've had to accept that my aptitude isn't always what I wish it was. Sort of like, I know there are a few things I'm good at even if they aren't the things I wish I was good at.For the past week, I've been feeling li...

Happy Friday,At one of my clients, someone calls me about every six months to go over the same thing. They found a tool that they think will solve all the problems, only it isn't working out the way they think.This is a really common issue that pops...

Happy Friday,Nothing like meetings before 9 AM to throw off your day.I always have some idea I want to try out for a business or product. Sometimes I take it seriously and validate that idea through interviews and formal experiments. Sometimes I don'...

Happy Friday!Today I want to write about a topic that is a bit different than the ones I typically do.Maybe it's the heat getting to me.Anyway, for a while, I've been on a journey of learning a bit about the copywriting profession. I think it's truly...

Happy Friday!I couldn't sleep last night. That gave me some time to think about what I'd write in this little newsletter. I thought I'd write about a topic I can go endlessly about, but it's hard for me to describe.It's just that our industry sucks a...