Last Friday I again appeared on the radio to talk tech. I expand on my newsletter topic from last week "Artificial Intelligence (AI) updates from the Marketing AI Conference 2024" (re-read here).

Here is a quick summary of what my friend Doug Wagner & I covered on WMT600AM in regards to “AI Update: Agents, Efficiency & Strategy” :

• We discussed the Marketing Artificial Intelligence conference and its evolution over the years
• We talked about the potential "end of apps" and the concept of AI agents performing a chain of actions
• I explained the efficiency gains and advancements in AI, emphasizing the ability of AI to think for us
• I discussed the importance of defining outcomes and goals before implementing AI, highlighting the need to focus on outcomes rather than the tool itself

You can listen to full audio clip (4m 39s) by clicking here.

Need some help on how to use AI in your work? See my free AI Brainstorming Worksheet and/or consider my AI Opportunity Assessment to get direct help from me.

Your Business Technologist,

—Joshua

Disclaimer: I use AI to help write emails like these. I review & edit all AI-assisted work I publish.