When should you ignore SEO best practices?

Do you want to be a Search Result? Or a Trusted Expert? Here's the difference.Hello Content Creators!You know who got hammered lately?*Pages and websites that focused exclusively on being a top search result.You know who's benefitting from that?Trust...

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Jan 15, 2021
This is why first impressions last a REALLY long time!

Or, yet another reason to regret your high school hair style (yep, that one)... Hello Content Creators!A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth.As you can imagine, my kids get quite a kick o...

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Jan 07, 2021
Here’s why your content strategy is lost in the weeds

Don’t miss the forest for the trees when designing your content strategies... Hello Content Creators!I fall into this trap all the time.Wix versus Squarespace.Buffer versus Publer versus Hootsuite.Mailchimp versus Substack versus SendFox versus MadMi...

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Dec 31, 2020
Why Reviews are the cheapest marketing you can do

Here's why you should give away expensive products (to the right people). Welcome to the weekly Content Marketing email that gives you real, actionable advice, often from the media's point of view, to help you expand your reach, grow your audience...

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Dec 24, 2020
Don’t send a Press Release, send a check

Here's how to find and partner with the media that actually boost your brand. Welcome to the weekly Content Marketing email that gives you real, actionable advice, often from the media's point of view, to help you expand your reach, grow your audie...

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Dec 17, 2020
Ads versus Content? No contest.

Do you want a flash in the pan? Or long term results? Here’s how to get both. Hello Content Creators!Over the past three years, we’ve been offering a lot of different content and editorial based options for Bikerumor advertisers.With all the buzz aro...

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Dec 04, 2020
Worst. Press Release. Ever.

Here's how to make sure your press release doesn't suck... or how to fix it! Hello Content Creators!There's something going around this year.It's contagious.Your brand might have caught it, but it's the media who's getting sick of it.2020 was...

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Nov 26, 2020
Peak Content Summit 2021?

Now every session from Peak Content Summit 2020 is streaming FREE online! Hello everyone!The event in March 2020 was amazing, and now I've made every session FREE to watch. CLICK HERE TO WATCH FOR FREE! With almost everything moving to a "free" onl...

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Nov 26, 2020
Customers like these...

Here's why your customers are ignoring your marketing Hello Content Creators!We have seen people do amazing things...Land on the moon.Drive faster than 330mph on a public road.DJ for 230 hours straight.Run a sub-2 hour marathon. Become our first...

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Nov 19, 2020
Aspirational vs “Activational” marketing

Because you want people to actually use your products, right? Hello Content Creators!I have a serious bag problem. As in, I have at least:4 duffels3 hiking packs5 carry-on suitcases10+ hydration packs4 messenger bags4 hip packs7 laptop backpacksAnd y...

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Nov 12, 2020