And how to copy their strategy for creating huge community engagement! Hello Content Creators!Over the past week I've been falling down the NFT rabbit hole, and it's fascinating.Not just for the technical side of it, but for the marketing.The succe...

Get those two right and your content will land when & where it should! Hello Content Creators!Last weekend was the NC Folk Festival in my hometown of Greensboro.It's a big deal. 300+ artists, 103 acts, 4 stages, 3 days, and thousands of spectat...

If you're not curating a cult of personality, you're probably doing it wrong. Hello Content Creators!I've often wondered why some brands and influencers seem to gain a massive, devoted following, while others just do...OK.And how they keep them tune...

Here's why the wrong PR hire can get your brand canceled by the media. Hello Content Creators!I’m not ashamed to say I’ve done this:I have intentionally helped someone I liked get a job over someone I, um, liked less.It's not just that I liked them...

There's a right way and a wrong way to lay it all out there...don't do it wrong.Hello Content Creators!First of all, Happy Summer!It's been a couple weeks since my last newsletter, and I'm beginning to think this might be an every-other-week(ish) th...

Because kids these days, amiright? They just don’t wanna work anymore... Hello Content Creators!As a journalist, I should know to ask the right questions so that I get the right all of the info.And yet, I jump to conclusions way too quickly when the...

Here's why niche audiences are highly valuable and worth the effort... Hello Content Creators!You know what industry is about to blow up?Also, do you know what the general point of this week's newsletter is not about and you should read it even if y...

What I've learned from really, really, really ridiculously good looking accounts... Hello Content Creators!Tell me if this sounds familiar.I keep posting to Instagram, adding a bunch of well-researched hashtags, and writing clever captions.Yet, cric...

Sometimes you can be too clever and too entertaining for your own good... Hello Content Creators!If you've never watched YouTuber Colin Furze, get ready to go down his rabbit hole. He is without a doubt one of the most entertaining video creators in...

Because being on the right side of wrong is a winning strategy, right? Hello Content Creators!I've been on the road for the past three weeks, hence the lack of emails recently. We were mostly in Utah for family vacation followed by product testing,...