Hello Content Creators!This is something I've thought for many years: If you were a retailer, why wouldn't you have something completely unusual to lure people in?Restaurants have it easy (never thought you'd hear that, right?).Just create a menu ite...

Hello Content Creators!You know what sucks?Chartering a $600, six-hour fishing boat and coming home empty handed.You know what sucks even more?Knowing that we might have been able to do it better.How? With research. Right now, it's simply too hot for...

Hello Content Creators!All my 15-year-old son wants to talk about right now is the cliffhanger left by the latest season of Apex Legends, a massively popular multiplayer online video game.Apparently, the current Season's final story update just happe...

Hello Content Creators!Seems like there's something in the water lately. It's bad. And it's affecting the very people who write your press releases.Maybe that's you. Or someone you work with.Or worse, someone you pay!Over the past three months, the q...

Hello Content Creators!Social media gets a bad rap for reinforcing your existing beliefs by showing you more and more similar content. And if we're being honest, we usually gravitate toward news sources, friends and stories that support our own opini...

Hello Content Creators!Have you ever gotten through a big project and just been completely brain dead?Or strung together call after call or meeting after meeting for a couple hours, then just been wiped?This has happened to me a lot lately. I'm resea...

Hello Content Creators!Are you missing opportunities for brand exposure?Here's what got me thinking about this: I've noticed that many cycling brands don't know each other.For example, I have a custom carbon fiber road bike from a boutique Italian br...

If you're like me, you want to get better at your craft.You like knowing just a little more than the competition.You want to know you're maximizing the impact from your efforts, not spinning your wheels.You want to know what works, what doesn't, and...

Hello Content Creators!I don't have a good story this week, but I still have something for you.This week, I just want to share a couple of FREE things I'm doing that your brand or media outlet can take advantage of.For the brands:I'm running an exper...

I've got a bit of a confession to make, I scheduled this email out a week in advance.I wrote it on June 1st, the Monday after protests and riots ripped through the USA.I don't know what's going to happen between now and the time you're reading it, bu...