Here's why NFTs are winning marketing

And how to copy their strategy for creating huge community engagement! Hello Content Creators!Over the past week I've been falling down the NFT rabbit hole, and it's fascinating.Not just for the technical side of it, but for the marketing.The succe...

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Sep 30, 2021
Location x Timing = Content Win

Get those two right and your content will land when & where it should! Hello Content Creators!Last weekend was the NC Folk Festival in my hometown of Greensboro.It's a big deal. 300+ artists, 103 acts, 4 stages, 3 days, and thousands of spectat...

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Sep 17, 2021
Here's why you need Character Driven Stories

If you're not curating a cult of personality, you're probably doing it wrong. Hello Content Creators!I've often wondered why some brands and influencers seem to gain a massive, devoted following, while others just do...OK.And how they keep them tune...

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Aug 19, 2021
Wait... You hired who for PR?!?

Here's why the wrong PR hire can get your brand canceled by the media. Hello Content Creators!I’m not ashamed to say I’ve done this:I have intentionally helped someone I liked get a job over someone I, um, liked less.It's not just that I liked them...

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Jul 08, 2021
Wearing your heart on your sleeve

There's a right way and a wrong way to lay it all out there...don't do it wrong.Hello Content Creators!First of all, Happy Summer!It's been a couple weeks since my last newsletter, and I'm beginning to think this might be an every-other-week(ish) th...

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Jun 18, 2021