Because we all want to feel good about the brands we're buying from, right? Hello Content Creators!This week, my kids' virtual schooling switched from a few hours per day, to matching online classes with in-school class schedules.That means my ki...

Do you want to be a Search Result? Or a Trusted Expert? Here's the difference.Hello Content Creators!You know who got hammered lately?*Pages and websites that focused exclusively on being a top search result.You know who's benefitting from that?Trust...

Or, yet another reason to regret your high school hair style (yep, that one)... Hello Content Creators!A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth.As you can imagine, my kids get quite a kick o...

Don’t miss the forest for the trees when designing your content strategies... Hello Content Creators!I fall into this trap all the time.Wix versus Squarespace.Buffer versus Publer versus Hootsuite.Mailchimp versus Substack versus SendFox versus MadMi...

Here's why you should give away expensive products (to the right people). Welcome to the weekly Content Marketing email that gives you real, actionable advice, often from the media's point of view, to help you expand your reach, grow your audience...