A spoonful of (flaming) sugar...

Hello Content Creators!Masks, right?!?As marketers, it's tricky to take a stand. No matter which side of the fence we sit on, we're alienating someone. But, maybe we don't have to?And maybe this doesn't even have to be about "issues" at all (it doesn...

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Aug 06, 2020
I bet your Donut can't do this!

Hello Content Creators!This is something I've thought for many years: If you were a retailer, why wouldn't you have something completely unusual to lure people in?Restaurants have it easy (never thought you'd hear that, right?).Just create a menu ite...

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Jul 30, 2020
I just reeled in the deadliest catch

Hello Content Creators!You know what sucks?Chartering a $600, six-hour fishing boat and coming home empty handed.You know what sucks even more?Knowing that we might have been able to do it better.How? With research. Right now, it's simply too hot for...

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Jul 23, 2020
Make a (legendary) game of your content

Hello Content Creators!All my 15-year-old son wants to talk about right now is the cliffhanger left by the latest season of Apex Legends, a massively popular multiplayer online video game.Apparently, the current Season's final story update just happe...

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Jul 16, 2020
You can polish a turd, but....

Hello Content Creators!Seems like there's something in the water lately. It's bad. And it's affecting the very people who write your press releases.Maybe that's you. Or someone you work with.Or worse, someone you pay!Over the past three months, the q...

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Jul 09, 2020