You'd think we'd be done by now...

But we're still at it! Our latest (and probably final) speaker is Andy Crestodina, CMO of Orbit Media. I just heard him speak at Social Media Marketing World and my head almost exploded. Here's why:

It's hard to measure the impact of "content marketing"

Or maybe not. From an analytics standpoint, it's more complicated, but Andy's session will show you how to drill down into Google Analytics and find all the important data about where your customers are coming from. And what they're doing once they're on your site. And that's just the beginning...it's an insane session that will likely leave your head spinning a bit, too.

But we got you.

His deck will be available for download after the conference so you can easily recreate the settings on your own Google dashboard and gain insights into how your own content marketing efforts are paying off! If you don't already have Google Analytics set up and plugged into your website, I'd recommend setting that up before you attend so you have data to review once you get home.

Whoa, whoa, whoa...Who's Andy Crestodina?

Yep, we're just a week away from Peak Content Summit kicking off in Asheville, NC, and we're still adding rockstar speakers to our agenda!

Mike Dion is an award-winning movie producer who's worked with brands like Salsa Cycles, Moots and Apidura to create feature-length films. And teach those brands how to leverage this "legacy" content to fill their content coffers for months (or even years!) at a time.

Hello everyone!

I wanted to share that the conference is definitely still on. We are hearing some concerns about travel, particularly from our friends coming in from California, and I hear you.

We'll be here.

If you're already registered, rest assured, we'll be here (short of an all out Zombie apocalypse, in which case I'm looting for a crossbow and gettin' after it!). So keep your travel plans if you're comfortable with it and know that we'll have a seat here for you. We'll also have a small thing of hand sanitizer in your goodie bag.

Just in case you can't make it...

I've been working on several solutions, which are probably worth sharing at this point. Here's what's in the works:

Solution #1 - Remote presentations: In the event a speaker can't physically make it, we'll do a video conference and screen share so they're still "present" and able to interact for Q&A.

Solution #2 - Streaming sessions: In the event you can't make it, we plan on recording every session and mixing on stage performance with slides to recreate the experience as a video. That's the plan, and we should be able to pull it off, but gremlins sometimes get involved, which is why I didn't want to promote this until after the event. If I'm being honest, I'm pretty sure we'll make it happen and we'll have a password-protected streaming option for you to watch and rewatch. The goal would be to have this edited and uploaded within two weeks after the conference closes.

Still more to come!

I mean, there’s this bug going ‘round, and Peak Content Summit is just a week and a half away!

We’re still on, but we suggest a fist bump “handshake” policy as you’re meeting all of our amazing speakers and attendees. And meet them you will, with plenty of time to chat between sessions, at lunches, and our awesome pre-event social and first day happy hours.

Still more to come!

Stay tuned, we’ve just added a great new speaker that I’ll tell you about in the next email And we’re working on one more late addition to round out the curriculum. I’m really excited about them, and I know you will be, too!

Haven’t registered yet?

It’s not too late. And I’ve decided to drop the last minute rate hike to make it a little easier to get in on this amazing learning opportunity! But, don’t delay...registering earlier will help ensure we can provide you with the best possible experience! And it guarantees your seat and a proper goodie bag!

Here’s the link to...

Do you have a million browser tabs open?

Things you want to read and learn, but just can’t seem to get to them?

Because I do.

As a work-from-home entrepreneur with a completely remote workforce, it’s pretty easy to get stuck in my own little bubble. Stuck in a hamster wheel of admin, catch up, maintaining the status quo, and then maybe a few minutes of learning new skills. Busy all the time, but feeling like I’m not really getting anywhere.

And I have plenty of friends (maybe even you!) with regular jobs that feel the same way. It’s hard to make the time to learn new skills without breaking out of your everyday environment.

Time to burst out of your bubble

That’s why, a couple times per year, I force myself to go to a conference or seminar in a different city, with different people, and different (but relevant) topics and speakers.

And that’s why I designed the Peak Content Summit curriculum and speaker list the way I did. Because I know how hard it is to get away from the day-to-day, but also how valuable it is to learn something new, come back energized and inspired and ready to rock ‘n’ roll!

If this sounds like your situation (“I need to learn how to do this, but I keep getting distracted with all the other stuff!”), then Peak Content Summit is the exact content marketing strategy master class you need to attend!

But what if the world ends?

I know. It’s hard to pull away when you’re forehead deep in, well, everything. But sometimes we’ve just gotta pull the trigger and commit. Actually, when you’re feeling overwhelmed and stuck is exactly the time to walk away for a minute. And remember that we never regret doing these things (but we usually DO regret NOT doing them, amiright?!?).

I learned something new today...

Did you know the phrase “Book It” derived as slang from “Bookity Book”, a sound word used as far back as the 1930’s as a reference to the noise shoes would make on the ground as someone hustled off?

Of course, it means other things, too, like putting something on your calendar.

Which is where I’m headed here. It’s time for you to book that ticket to Peak Content Summit and come learn more than just slang provenance!

TICKET PRICES INCREASE MARCH 1st

There’s still time to grab your All-Access Ticket at standard pricing, saving you a bit o’ coin and locking in your seat before they fill up! Here's what you'll learn from our World-Class Speaker Lineup and Advanced Curriculum:

• Content Marketing best practices
• How to create a complete Content Marketing Strategy
• How to implement your Content ideas into a larger marketing strategy
• How to create unlimited Content ideas
• How to create more engaging Content
• How to develop a story arc
• How to adapt your Content to different audiences & formats
• How to make your Content more inclusive
• How to use User Generated Content
• How to build your brand with Content Marketing
• How Publishers & Media can increase revenue with Content Programs
• How to get the media to use your Content Marketing
• What a comprehensive Content + Marketing campaign looks like
• How to work with Influencers

...and so much more!

If that's what you've been looking for from a Content Marketing conference, it's time to...

What’s one good lesson worth?

If you’re like me, you’ve probably learned a few lessons the hard way.

Or you’ve spent a TON of time trying to figure something out for yourself. 

There’s value in both of those.

But my favorite way to learn is to just talk to people who are smarter and better than me at something. Have them teach me, show me the ins and outs and hard earned lessons that took them years to figure out. It’s a great way to learn at an accelerated pace while also gaining outside perspectives.

This is why I brought in the speakers I did for Peak Content Summit. Because these are the things I, we, all of us need to know to be competitive in today’s marketing world.

Content marketing is much more than just adding a blog to your site. Or posting on social. It takes strategy, planning and understanding. And it takes a diverse, multimedia approach (that should also reach a diverse yet targeted audience).

If these are the things you’re trying to figure out, what’s it worth to you and your brand to learn them quickly and put them into practice immediately?

What if you could learn it quickly and efficiently, from some of the smartest people around?

Join me in March for hands-on lessons from the best content marketers, brands and media!

Hello everyone!

Just a quick reminder, if you haven't booked your room for Peak Content Summit yet, it's time to get on it! I've talked Cambria into extending our discounted hotel block for ONE more day...but the amazing deal we negotiated disappears forever at the end of the day on Friday, February 21st. If you want the best deal on a room and stay where we're staying, don't delay!

A Publisher walks into a Content Marketing conference...

Heard this one?

If not, Peak Content Summit will open your eyes to what’s possible. Whether your a digital publisher, media company or popular blog, YouTube channel or podcaster, there’ll be a lot of valuable takeaways on how you can grow your revenue streams in ways that are 100% additive to traditional ads.

WILL THE BRANDS GET ANYTHING OUT OF THIS?

Absolutely. He’ll show you how to work with endemic media to create valuable partnerships that build your brand authority, position you as the expert, capture customer data, and help you do all the things that you can’t do on your own. And in ways that are 100% ethical, transparent, and most importantly, add real value for customers.

THIS IS AN IMPORTANT PIECE OF THE PUZZLE

Do you want the formula to make this work?

Here it is:

(Brands x Publishers) = Winning Content

If you own any type of media outlet, or regularly produce content, and are struggling to find new revenue streams, this session will give you a TON of ideas to take home and implement right away!

Peak Content Summit founder Tyler Benedict will help you crack the code for your own media outlet or brand, using Bikerumor.com’s success as examples of how to grow your branded content revenue or gain traction in the media. Combined with GearJunkie’s presentation, attendees will learn exactly how to work together grow their business!

Hello content creators!

I'm excited to see so many of you registering, it's going to be an amazing two days of learning and mastering all aspects of content strategy!

If you haven't registered yet, this is just a friendly reminder that our group discount on hotel rooms ends on February 20, so it's time to get on it! And the conference is March 12-13 with our check-in social at 6pm on the 11th where you can meet and greet our speakers in advance! You won't want to miss it, but might be time to lock in those travel plans and grab your ticket! It's all included, as are lunches and a roof-top happy hour immediately following Day One's sessions!

WHERE ARE WE STAYING?