Worst. Press Release. Ever.

Here's how to make sure your press release doesn't suck... or how to fix it! Hello Content Creators!There's something going around this year.It's contagious.Your brand might have caught it, but it's the media who's getting sick of it.2020 was...

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Nov 26, 2020
Peak Content Summit 2021?

Now every session from Peak Content Summit 2020 is streaming FREE online! Hello everyone!The event in March 2020 was amazing, and now I've made every session FREE to watch. CLICK HERE TO WATCH FOR FREE! With almost everything moving to a "free" onl...

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Nov 26, 2020
Customers like these...

Here's why your customers are ignoring your marketing Hello Content Creators!We have seen people do amazing things...Land on the moon.Drive faster than 330mph on a public road.DJ for 230 hours straight.Run a sub-2 hour marathon. Become our first...

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Nov 19, 2020
Aspirational vs “Activational” marketing

Because you want people to actually use your products, right? Hello Content Creators!I have a serious bag problem. As in, I have at least:4 duffels3 hiking packs5 carry-on suitcases10+ hydration packs4 messenger bags4 hip packs7 laptop backpacksAnd y...

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Nov 12, 2020
Is this the season finale you wanted?

Hello Content Creators!Don't worry, this isn't about politics...that show can't end soon enough.It's about your customers' journey. Think of it like a television series, full of stories.AKA, content.Content designed to entertain, inform, inspire, and...

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Nov 05, 2020