When should you ignore SEO best practices?

Do you want to be a Search Result? Or a Trusted Expert? Here's the difference.Hello Content Creators!You know who got hammered lately?*Pages and websites that focused exclusively on being a top search result.You know who's benefitting from that?Trust...

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Jan 15, 2021
This is why first impressions last a REALLY long time!

Or, yet another reason to regret your high school hair style (yep, that one)... Hello Content Creators!A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth.As you can imagine, my kids get quite a kick o...

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Jan 07, 2021
Here’s why your content strategy is lost in the weeds

Don’t miss the forest for the trees when designing your content strategies... Hello Content Creators!I fall into this trap all the time.Wix versus Squarespace.Buffer versus Publer versus Hootsuite.Mailchimp versus Substack versus SendFox versus MadMi...

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Dec 31, 2020
Why Reviews are the cheapest marketing you can do

Here's why you should give away expensive products (to the right people). Welcome to the weekly Content Marketing email that gives you real, actionable advice, often from the media's point of view, to help you expand your reach, grow your audience...

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Dec 24, 2020