Hello Content Creators!Do you get a home meal kit service?There's Blue Apron, EveryPlate, HelloFresh, etc.I have friends that do, and all I can think of is geez, why can't they just find a recipe online and buy the ingredients? Then I remember that I...

Hello Content Creators!Salad Days... Before I get OCD on salad prep and then tie it into content marketing, here’s the phrase's etymology:Originally used by Shakespeare, his character Cleopatra referred to her time of youthful, naive “green” relation...

Hello Content Creators!I've been thinking a lot about something several PR firms have told me recently: If you're going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that.But fir...

Hello Content Creators!Ooof. I spent five hours writing a single story yesterday.It was a summary of patent filings from Campagnolo, a bike component brand.Actually, they're one of the three dominant bicycle drivetrain manufacturers, somewhere right...

Hello Content Creators!This has not been a very productive week for me.I've been totally "off brand".I'm the one who's driven. Active. Productive. Basically, kicking ass.Instead...I was resigned to thisThis was my office this week.It's "off brand."It...