The story GoPro didn't tell you

Hello Content Creators!GoPro just launched their new HERO9 action camera, and it looks amazing.It's an annual thing, much like iPhones, where the latest version comes out in the fall, besting its predecessor with upgraded features and tech.But this y...

Read More
Sep 29, 2020
Playing to people's perceptions

Hello Content Creators!Do you get a home meal kit service?There's Blue Apron, EveryPlate, HelloFresh, etc.I have friends that do, and all I can think of is geez, why can't they just find a recipe online and buy the ingredients? Then I remember that I...

Read More
Sep 10, 2020
The Salad Days of Content Marketing

Hello Content Creators!Salad Days... Before I get OCD on salad prep and then tie it into content marketing, here’s the phrase's etymology:Originally used by Shakespeare, his character Cleopatra referred to her time of youthful, naive “green” relation...

Read More
Sep 03, 2020
Pitch perfect... or tone deaf?

Hello Content Creators!I've been thinking a lot about something several PR firms have told me recently: If you're going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that.But fir...

Read More
Aug 27, 2020
Why didn't you tell me this was coming?

Hello Content Creators!Ooof. I spent five hours writing a single story yesterday.It was a summary of patent filings from Campagnolo, a bike component brand.Actually, they're one of the three dominant bicycle drivetrain manufacturers, somewhere right...

Read More
Aug 21, 2020
Creating a disconnect

Hello Content Creators!This has not been a very productive week for me.I've been totally "off brand".I'm the one who's driven. Active. Productive. Basically, kicking ass.Instead...I was resigned to thisThis was my office this week.It's "off brand."It...

Read More
Aug 13, 2020
A spoonful of (flaming) sugar...

Hello Content Creators!Masks, right?!?As marketers, it's tricky to take a stand. No matter which side of the fence we sit on, we're alienating someone. But, maybe we don't have to?And maybe this doesn't even have to be about "issues" at all (it doesn...

Read More
Aug 06, 2020
I bet your Donut can't do this!

Hello Content Creators!This is something I've thought for many years: If you were a retailer, why wouldn't you have something completely unusual to lure people in?Restaurants have it easy (never thought you'd hear that, right?).Just create a menu ite...

Read More
Jul 30, 2020
I just reeled in the deadliest catch

Hello Content Creators!You know what sucks?Chartering a $600, six-hour fishing boat and coming home empty handed.You know what sucks even more?Knowing that we might have been able to do it better.How? With research. Right now, it's simply too hot for...

Read More
Jul 23, 2020
Make a (legendary) game of your content

Hello Content Creators!All my 15-year-old son wants to talk about right now is the cliffhanger left by the latest season of Apex Legends, a massively popular multiplayer online video game.Apparently, the current Season's final story update just happe...

Read More
Jul 16, 2020