Hey there!

Are you ready for the shift?

I'm seeing the cracks start to expand in traditional content marketing.

I was chatting with a VP of marketing this week who reached out to me about putting together a content marketing job description for a new role.

This is a senior position on his team. 

I asked him: Are you looking for a more "traditional" content marketer with blogging/seo background or more brand building, podcasting, etc.?

His response: "This person will manage case studies, a new content series I'm going to do (with video, written content, etc.), turning webinars into content - repurposing everything."

He didn't even mention a blog...

And he's not the only VP I've talked with this year that I've talked with that feels the same way.

There are two camps of marketers I talk with.

1. Traditional marketers who rely on publishing frequency, blogging, and website traffic to prove their worth.
2. Modern marketers who recognize the role of a content marketer has expanded way beyond creating content for the website.

The days when a static website was the central hub for your content strategy are long gone.

The future belongs to those who can distribute their content effectively across multiple platforms, and keep audiences hooked with short, impactful messages.

To stay ahead, we need to develop a new set of skills that go beyond traditional content creation.

Today I'll break down what you need to know to lead the charge in the next decade.

Have you listened to the Distribution First Podcast?

Check out the "Distribution First" podcast. We dive deep into smart strategies to get your content seen by the right people. No fluff, just actionable tips from the pros.

• Episode 69: How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider) Learn how to earn and keep your audience's trust, even when you're strapped for time.

• Episode 67: Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis Discover how to create compelling bottom-of-funnel content that converts without relying on keyword research.

• Episode 65: Distribution Strategy Session [Coaching Call with Scrappy ABM] Listen to a live coaching call focused on crafting and executing an awesome distribution strategy.

Now, back to the 5 skills that every content marketer needs moving forward.

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1. Master distribution

The best content marketers know how to get their content in front of the right audience.

It's not just about creating great content—it's about making sure people see it.

Learn how to leverage multiple channels and platforms to maximize reach and engagement away from your website.

2. Write engaging newsletters

Newsletters are way more than just product updates and blog links.

They're a direct line to your audience.

So, don't blast them with things to do.

Think of your newsletter as a mini-publication that readers are excited to open every time they see it in their inbox.

3. Build strong social followings

Social media is where your audience hangs out every day.

You don't want to be the person who shows up to the party and pitches everyone on your next event, product, or service.

Add to the conversation with your own unique POV.

Authenticity, consistency, and interaction are key to building a community that trusts and follows you.

4. Create podcasts & video content

Podcasts and video content are booming. But most marketers still don't know how to tap into their potential.

Whether it's a podcast series or engaging videos, learn to produce high-quality audio and visual content that resonates with your audience.

It's one of the fastest ways to get known, liked, and trusted by your audience.

5. Hook your audience with short content

Turning long-form blogs, webinars, and videos into short content is an underrated skill set.

Whether it's a tweet, a LinkedIn post, or a YouTube video, you need to grab attention quickly and it takes a ton of practice to get there.

The good news is I unlocked a training for FREE inside the Distribution First membership on how to create high-performing social content from your blogs, webinars, and videos.

Get my Platform Native Playbook

(This is the only spot where the link is available.)

Have a great week!

Justin

Here are 5 ways I can help you...

#1: Want to leverage my proven content remix strategy to grow your content engine without constantly starting from scratch? >>> Discover more here

#2: Have you listened to the Distribution First Podcast? I'm putting a ton of effort into creating a show that doesn't just help you create great content, but gets the most out of it after you hit publish. I think you'll like the show and smart marketers that come on to chat.

#3: Join a community of experienced, active-minded, and smart peers. My Distribution First membership Includes monthly webinars, group coaching, and more. Level up your skills (and hang out with cool, smart people).

#4: Get 1:1 coaching: Meet with me one-on-one to optimize your distribution strategy toward brand building and conversion. If you want specific help beyond a group setting, this option is for you. >>> Schedule an intro call.

#5: Advising for B2B SaaS and agencies: I'll become an extension of your team over 90 days. This is implementation-focused. I will be doing some of the work with you, and then giving you clear guidance on each step for your part to build your distribution engine. >>> Schedule an intro call.