Does the math inside your pre-need program actually work?Not “could it work if...”Not “it’ll work when...”Does it work RIGHT NOW, today, as currently structured?I just wrapped a year where we grew a single-owner funeral home’s pre-need program by 41%...
This is a marketing and business story from the road.If you live in Wisconsin, you know Kwik Trip. It’s a gas station and convenience store. Nothing revolutionary about that.But here’s what sets them apart: I’ll go out of my way to stop at Kwik Trip....
I like you.Thanks for being here. Pay close attention to whatever reaction you just had to those three words, because they’re at the heart of one of the most powerful business stories you’ve probably never heard.Most people in our industry have heard...
We’re living through a moment that’s rewriting how people find you, judge you, trust you, and eventually choose you. And most funeral homes are still acting like it’s 2012. Or 1998. Or pick your favorite era before the world got swallowed by AI-drive...
Curious about what that photo and caption truly mean? I’m sure you’ve already conjured a few ideas of your own...while most people wake-up on a Sunday morning and read their feeds or their newspapers and drink coffee while thinking about anything ot...
Shout-out to Sepio Guard. And a lesson in how to think different on LinkedIn.First off—thank you Kevin Butler for the new SepioGuard hat. I’ve been working for months in their comments about how sharp these flat-bill lids look, and sure enough Kevin...
The Most Overlooked Weapon in Pre-Need MarketingWhen I first came into Frazer Consultants, now part of Tribute Technology, my job was to transition FuneralNet customers onto the Frazer website platform.Here’s what I discovered…There was one tool that...
Why Bother Posting?Back from Europe, still fighting off the jet lag, but right back into the groove—and I want to share something important.Funeral home owners and pre-need agents ask me all the time:👉 Why post on LinkedIn?👉 Why create video?👉 Why...
Marketing is not a perfect science.It never has been.But here’s the danger: most funeral homes use that excuse to sit still. They wait until they “feel ready,” until they “know for sure.”Meanwhile, the corporate giants aren’t waiting. The aggressive...
There’s a funeral director I’ve been talking about a lot lately.Three locations. 250 calls a year. A strong pre-need program that’s scaled to the next level.And here’s the kicker: he didn’t get there by luck, or by chasing unicorn agents, or by waiti...