A lesson in how to think different

Shout-out to Sepio Guard. And a lesson in how to think different on LinkedIn.First off—thank you Kevin Butler for the new SepioGuard hat. I’ve been working for months in their comments about how sharp these flat-bill lids look, and sure enough Kevin...

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Oct 02, 2025
The most overlooked weapon in pre-need marketing

The Most Overlooked Weapon in Pre-Need MarketingWhen I first came into Frazer Consultants, now part of Tribute Technology, my job was to transition FuneralNet customers onto the Frazer website platform.Here’s what I discovered…There was one tool that...

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Sep 22, 2025
Why do anything on social media for your funeral home?

Why Bother Posting?Back from Europe, still fighting off the jet lag, but right back into the groove—and I want to share something important.Funeral home owners and pre-need agents ask me all the time:👉 Why post on LinkedIn?👉 Why create video?👉 Why...

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Sep 18, 2025
Funeral home marketing is NOT a perfect science...

Marketing is not a perfect science.It never has been.But here’s the danger: most funeral homes use that excuse to sit still. They wait until they “feel ready,” until they “know for sure.”Meanwhile, the corporate giants aren’t waiting. The aggressive...

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Aug 28, 2025
Is Death Care tech broken?

Everywhere you look, there’s another big-dollar platform promising the world…But when you need them most?It’s 4:30 p.m., you’ve got grieving families calling, and the answer you get is:"We’ll get back to you in 24 hours."I’ve been in this game for ne...

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Aug 13, 2025