Shout-out to Sepio Guard. And a lesson in how to think different on LinkedIn.First off—thank you Kevin Butler for the new SepioGuard hat. I’ve been working for months in their comments about how sharp these flat-bill lids look, and sure enough Kevin...
The Most Overlooked Weapon in Pre-Need MarketingWhen I first came into Frazer Consultants, now part of Tribute Technology, my job was to transition FuneralNet customers onto the Frazer website platform.Here’s what I discovered…There was one tool that...
Why Bother Posting?Back from Europe, still fighting off the jet lag, but right back into the groove—and I want to share something important.Funeral home owners and pre-need agents ask me all the time:👉 Why post on LinkedIn?👉 Why create video?👉 Why...
Marketing is not a perfect science.It never has been.But here’s the danger: most funeral homes use that excuse to sit still. They wait until they “feel ready,” until they “know for sure.”Meanwhile, the corporate giants aren’t waiting. The aggressive...
There’s a funeral director I’ve been talking about a lot lately.Three locations. 250 calls a year. A strong pre-need program that’s scaled to the next level.And here’s the kicker: he didn’t get there by luck, or by chasing unicorn agents, or by waiti...
Most funeral homes, consultants, and even tech companies are still stuck explaining themselves the hard way—through brochures, long phone calls, or clunky websites that nobody reads.That’s outdated.The truth? The fastest way to generate leads, close...
🚨 Funeral directors: this isn’t a trend.It’s a transformation.Just like websites replaced the Yellow Pages…Just like email replaced the fax machine…AI is about to replace every part of your business that refuses to adapt.But here’s the twist—this is...
Everywhere you look, there’s another big-dollar platform promising the world…But when you need them most?It’s 4:30 p.m., you’ve got grieving families calling, and the answer you get is:"We’ll get back to you in 24 hours."I’ve been in this game for ne...
Too often, funeral home growth strategies feel like a game of chance—the right timing, the perfect marketing, hoping something sticks.But what if real growth isn’t about luck? It’s about purposeful action. Building trust. Engaging meaningfully. L...
Here’s a Substack-ready draft built from your podcast script, keeping your edge and expanding the ideas for a longer-form read.Stop Waiting. Start Marketing.Some advice in the funeral profession isn’t just wrong — it’s dangerous.It’s the kind of advi...