"You can still dunk in the dark..." Remember that super bow ad? this is the $10 Million Lesson Funeral Homes Keep Missing...Super Bowl 47. 2013. Third quarter. The lights go out in the Superdome. Total blackout. 34 minutes.Nobody planned for this. No...
In 2025, I spent some time with a firm in Northern Illinois that represents the true challenge for your family funeral business. It reminded me of a battle in the civil war and inspired me to create this piece…The Hornet’s NestThat’s what Confederat...
Mark Zuckerberg says, “Move fast and break stuff.”Most people hear that and think it’s reckless. But here’s what I’ve learned after years in the funeral profession: It’s often easier to do the BIG things than the little things. To think BIG instead o...
Episode OverviewIn this episode, John challenges one of the funeral profession’s most damaging beliefs: that being “too professional” for proactive marketing is noble. Recorded on a cold January morning in Wisconsin while working on his upcoming book...
Show notes below created by Riverside.fm AIKeywordsAI, technology, cybersecurity, job security, personal branding, training, safety, advertising, innovation, 2026SummaryIn this episode of the Johnny Renaissance Podcast, John and Carl Ashworth discuss...
Does the math inside your pre-need program actually work?Not “could it work if...”Not “it’ll work when...”Does it work RIGHT NOW, today, as currently structured?I just wrapped a year where we grew a single-owner funeral home’s pre-need program by 41%...
This is a marketing and business story from the road.If you live in Wisconsin, you know Kwik Trip. It’s a gas station and convenience store. Nothing revolutionary about that.But here’s what sets them apart: I’ll go out of my way to stop at Kwik Trip....
We’re living through a moment that’s rewriting how people find you, judge you, trust you, and eventually choose you. And most funeral homes are still acting like it’s 2012. Or 1998. Or pick your favorite era before the world got swallowed by AI-drive...
Curious about what that photo and caption truly mean? I’m sure you’ve already conjured a few ideas of your own...while most people wake-up on a Sunday morning and read their feeds or their newspapers and drink coffee while thinking about anything ot...
Shout-out to Sepio Guard. And a lesson in how to think different on LinkedIn.First off—thank you Kevin Butler for the new SepioGuard hat. I’ve been working for months in their comments about how sharp these flat-bill lids look, and sure enough Kevin...