A lesson in how to think different

Shout-out to Sepio Guard. And a lesson in how to think different on LinkedIn.First off—thank you Kevin Butler for the new SepioGuard hat. I’ve been working for months in their comments about how sharp these flat-bill lids look, and sure enough Kevin...

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Oct 02, 2025
The most overlooked weapon in pre-need marketing

The Most Overlooked Weapon in Pre-Need MarketingWhen I first came into Frazer Consultants, now part of Tribute Technology, my job was to transition FuneralNet customers onto the Frazer website platform.Here’s what I discovered…There was one tool that...

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Sep 22, 2025
Why do anything on social media for your funeral home?

Why Bother Posting?Back from Europe, still fighting off the jet lag, but right back into the groove—and I want to share something important.Funeral home owners and pre-need agents ask me all the time:👉 Why post on LinkedIn?👉 Why create video?👉 Why...

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Sep 18, 2025
Funeral home marketing is NOT a perfect science...

Marketing is not a perfect science.It never has been.But here’s the danger: most funeral homes use that excuse to sit still. They wait until they “feel ready,” until they “know for sure.”Meanwhile, the corporate giants aren’t waiting. The aggressive...

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Aug 28, 2025
it was the longest walk of my life

Hi ,“the walk out to my car that dreary night was the loneliest walk of my life.”“i had no idea where i might go.”“i was in a haze. groping for just enough clarity so that I could get myself home safely. even though at that moment, i couldn’t ev...

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Feb 09, 2023
Still thinking about a Frazer website? Now's the time

Hi ,First, I have new videos up at the funeral directors VIP Desk. I received a couple of requests from great customers recently who love these videos and I finally found some time to create a couple new ones for you.https://vip.gofrazer.comSecond, a...

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Sep 15, 2022
How to improve sales with better positioning

Hi ,Here's my weekly podcast update for August 15th, 2022...@jc_ashworthLooking for a simple way to change your strategy and produce more sales? Here's my idea after passing a lemonade stand the other day...-John :) 5:08 PM · Aug 13, 2022View on Twit...

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Aug 15, 2022
thanks for subscribing 🤓 ...

Hi ,Thanks again for connecting with me on my blog at johnashworth.comIf you're interested in setting-up time with me for a discovery call, you can click here to access my calendar. If you do take advantage of this opportunity, be sure to send me a n...

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Jul 08, 2022