Inside you will discover proof of what th infrastructure I’m always talking about buys you...

Independent funeral homes have been running lean for decades. The difference is that for you, small was a constraint. AI is turning that same constraint into a real point of positioning.

Your prospect is weighing what they want against what they fear, and somewhere in that equation is a version of this purchase that makes sense to them.

...the guy looks around at everything happening inside his industry, feels something shift in his gut, and decides to do the exact opposite of what everyone else is doing. Something so different

*note: this was a livestream so start the video at about 2 minutes if you don’t want all the fluff at the beginning and I can almost guarantee you you probably don’t want that fluff. the beef of it begins at ~2m. -JohnThe noise around AI safety this...

That signal is the hardest thing to fake. And because it is hard to fake, it is the most valuable thing you can build a reputation on.

Five Things Worth Knowing This Week in Pre-need

Why good is not good enough for independent funeral homes. What the data shows and why it’s so hard to see form the inside.

An owned planner, connected to a follow up system that runs all the time, is how you solve it. The families you served last year are still in that window.

Hi ,Here's my weekly update for February 24th, 2024...don't forget to join me on substack 🤓. -john🎥 Discover the best exercise – the one you'll actually do!Click here to read moreEnjoy,John C Ashworth

Hi ,“the walk out to my car that dreary night was the loneliest walk of my life.”“i had no idea where i might go.”“i was in a haze. groping for just enough clarity so that I could get myself home safely. even though at that moment, i couldn’t even re...

Hi ,First, I have new videos up at the funeral directors VIP Desk. I received a couple of requests from great customers recently who love these videos and I finally found some time to create a couple new ones for you.https://vip.gofrazer.comSecond, a...

Hi ,Here's my weekly podcast update for August 15th, 2022...@jc_ashworthLooking for a simple way to change your strategy and produce more sales? Here's my idea after passing a lemonade stand the other day...-John :) 5:08 PM · Aug 13, 2022View on Twit...

Hi ,Thanks again for connecting with me on my blog at johnashworth.comIf you're interested in setting-up time with me for a discovery call, you can click here to access my calendar. If you do take advantage of this opportunity, be sure to send me a n...