Because telling the truth about the things that broke your heart is how you keep faith with the people and the moments that mattered.

The competition for licensed directors is no longer about salary and a good schedule. It is about whether a young director can see a future in your building that includes something they own.

It means your digital presence has to do something your reputation used to do automatically, which is earn the first call. Not close it. Earn it.

Four stories crossed my desk this week that look completely unrelated until you put them side by side.

What does it actually mean to own and operate a small funeral home in this era?

There is a particular kind of quiet that settles over a family when nobody knows what she would have wanted.

Preneed is the one growth channel still adding real volume while at-need call volume shrinks, and that distinction matters more than the summary numbers suggest.

They sound like every other funeral home, which is the actual crime, because the whole business is built on being trusted enough that a stranger hands you their dead.

**For Independent Funeral Home Owners | Today's Intelligence**

If you’ve been putting off a conversation with your parents about what they want, you’re not alone.

Hi ,Here's my weekly update for February 24th, 2024...don't forget to join me on substack 🤓. -john🎥 Discover the best exercise – the one you'll actually do!Click here to read moreEnjoy,John C Ashworth

Hi ,“the walk out to my car that dreary night was the loneliest walk of my life.”“i had no idea where i might go.”“i was in a haze. groping for just enough clarity so that I could get myself home safely. even though at that moment, i couldn’t ev...

Hi ,First, I have new videos up at the funeral directors VIP Desk. I received a couple of requests from great customers recently who love these videos and I finally found some time to create a couple new ones for you.https://vip.gofrazer.comSecond, a...

Hi ,Here's my weekly podcast update for August 15th, 2022...@jc_ashworthLooking for a simple way to change your strategy and produce more sales? Here's my idea after passing a lemonade stand the other day...-John :) 5:08 PM · Aug 13, 2022View on Twit...

Hi ,Thanks again for connecting with me on my blog at johnashworth.comIf you're interested in setting-up time with me for a discovery call, you can click here to access my calendar. If you do take advantage of this opportunity, be sure to send me a n...