Does The Math Actually Work?

Does the math inside your pre-need program actually work?Not “could it work if...”Not “it’ll work when...”Does it work RIGHT NOW, today, as currently structured?I just wrapped a year where we grew a single-owner funeral home’s pre-need program by 41%...

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Dec 22, 2025
The Touchpoints That Make You Unforgettable

This is a marketing and business story from the road.If you live in Wisconsin, you know Kwik Trip. It’s a gas station and convenience store. Nothing revolutionary about that.But here’s what sets them apart: I’ll go out of my way to stop at Kwik Trip....

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Dec 14, 2025
it was the longest walk of my life

Hi ,“the walk out to my car that dreary night was the loneliest walk of my life.”“i had no idea where i might go.”“i was in a haze. groping for just enough clarity so that I could get myself home safely. even though at that moment, i couldn’t ev...

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Feb 09, 2023
Still thinking about a Frazer website? Now's the time

Hi ,First, I have new videos up at the funeral directors VIP Desk. I received a couple of requests from great customers recently who love these videos and I finally found some time to create a couple new ones for you.https://vip.gofrazer.comSecond, a...

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Sep 15, 2022
How to improve sales with better positioning

Hi ,Here's my weekly podcast update for August 15th, 2022...@jc_ashworthLooking for a simple way to change your strategy and produce more sales? Here's my idea after passing a lemonade stand the other day...-John :) 5:08 PM · Aug 13, 2022View on Twit...

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Aug 15, 2022
thanks for subscribing 🤓 ...

Hi ,Thanks again for connecting with me on my blog at johnashworth.comIf you're interested in setting-up time with me for a discovery call, you can click here to access my calendar. If you do take advantage of this opportunity, be sure to send me a n...

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Jul 08, 2022