Inside you will discover proof of what th infrastructure I’m always talking about buys you...

Independent funeral homes have been running lean for decades. The difference is that for you, small was a constraint. AI is turning that same constraint into a real point of positioning.

Your prospect is weighing what they want against what they fear, and somewhere in that equation is a version of this purchase that makes sense to them.

...the guy looks around at everything happening inside his industry, feels something shift in his gut, and decides to do the exact opposite of what everyone else is doing. Something so different

That signal is the hardest thing to fake. And because it is hard to fake, it is the most valuable thing you can build a reputation on.

Five Things Worth Knowing This Week in Pre-need

Why good is not good enough for independent funeral homes. What the data shows and why it’s so hard to see form the inside.

An owned planner, connected to a follow up system that runs all the time, is how you solve it. The families you served last year are still in that window.

Nobody had written a protocol for September 11th, because nobody had imagined September 11th

Because telling the truth about the things that broke your heart is how you keep faith with the people and the moments that mattered.