the john ashworth files by John C Ashworth

the ash flash Oct 20, 2026

Don’t let the macro headlines become your excuse

The more useful response to this data is to ask what kind of customer base your current marketing system is actually…

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the ash flash Oct 17, 2026

A robot doesn’t buy breakfast

What gets lost before you ever get the call or the appointment...

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the ash flash Oct 15, 2026

The Independent Funeral Home Is Under Pressure From Every Direction. Here Is How to Fight Back.

That experience taught me something that I think is genuinely useful for independents to hear: corporate does not have…

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the ash flash Oct 9, 2026

THE BRIEF - Week of October 2 to October 9, 2026| For Independent Funeral Home Owners, Pre-need Professionals, and Sales Teams

subscribe to ashflashanalogue.com for the full archive and the print edition of the newsletter. -John

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the ash flash Oct 6, 2026

Ten funeral homes will run the same AI obituary writer this year. Nine of them will sound exactly alike.

What’s your plan?

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the ash flash Oct 2, 2026

The Gift of a funeral plan: What Pre-Need Is truly offering and How to Protect It

A client who knows where their money is, has a copy of their contract, and has been told they can call anytime is a…

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the ash flash Oct 1, 2026

Why Remento Could Be the New Front Door to Every Pre-Need Conversation

Remento changes the entry point to this whole process. Instead of opening with funeral planning, you open with legacy.…

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the ash flash Sep 22, 2026

Pre-need Content Brief — Monday, September 21, 2026

Inside you will discover proof of what th infrastructure I’m always talking about buys you...

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