Everyone’s talking about AI tools.

The question was never whether AI will change things. It will. The question is which side of the divide you’re going to be on when it does.

Every single day, as a salesperson, you have the opportunity to create the best interaction another person has had all day.

You bring in a pre-need vendor. They make big promises. Things start okay. And then slowly, quietly, the results fall short. Again...

A Sunday Morning Perspective from Johnny Renaissance

Why there’s no more excuse for not knowing how to write great content for your funeral home website

You can still dunk in the dark...

One of my all-time favorite games to play as a salesperson is a quiet one.

How the landscape in the funeral business has changed...

Why it is It’s often easier to do the BIG things than the little things.