Preneed Is Growing While At-Need Volume Falls. Where You Stand in That Gap Is the Question
Ashworth Market Brief: Week of October 31 to November 6, 2026. Two public companies cut guidance. Mortality stayed soft.…
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Two numbers every independent funeral home owner should be watching right now
Market Brief for Wednesday, November 4th, 2026
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Market Brief: When the town you build your funeral business on no longer exists
Most funeral homes in this country still operate on the assumption that the family will call the name they have always…
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Cremation Is Not Lost Revenue. It Is a Blank Page.
The ground underneath you is vibrating. Can you feel it?
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Know your business math before the vendor does
It is not proof. It is a claim. And in this profession, where your margins are tight and your decisions are permanent,…
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A random rant on a Tuesday morning...
Preneed is the response to all of this, and it needs to be run by people.
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Don’t let the macro headlines become your excuse
The more useful response to this data is to ask what kind of customer base your current marketing system is actually…
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A robot doesn’t buy breakfast
What gets lost before you ever get the call or the appointment...
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