Stewardship
What it actually means to be the current keeper of something worth passing on...
Read article →
What AI is actually doing to your sales job
Ashworth Market Brief
Read article →
Preneed Is Growing While At-Need Volume Falls. Where You Stand in That Gap Is the Question
Ashworth Market Brief: Week of October 31 to November 6, 2026. Two public companies cut guidance. Mortality stayed soft.…
Read article →
Two numbers every independent funeral home owner should be watching right now
Market Brief for Wednesday, November 4th, 2026
Read article →
Market Brief: When the town you build your funeral business on no longer exists
Most funeral homes in this country still operate on the assumption that the family will call the name they have always…
Read article →
Cremation Is Not Lost Revenue. It Is a Blank Page.
The ground underneath you is vibrating. Can you feel it?
Read article →
Know your business math before the vendor does
It is not proof. It is a claim. And in this profession, where your margins are tight and your decisions are permanent,…
Read article →
A random rant on a Tuesday morning...
Preneed is the response to all of this, and it needs to be run by people.
Read article →