Lean is a position now, not just a constraint
Independent funeral homes have been running lean for decades. The difference is that for you, small was a constraint. AI…
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You are the variable, NOT the economy
Your prospect is weighing what they want against what they fear, and somewhere in that equation is a version of this…
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Why I built the Ashworth Academy & what I keep seeing inside the funeral profession
...the guy looks around at everything happening inside his industry, feels something shift in his gut, and decides to do…
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Stop Watching the AI Debate and Start Using the Tool
That signal is the hardest thing to fake. And because it is hard to fake, it is the most valuable thing you can build…
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Market Brief: Nobody Wins on a postcard alone anymore
Five Things Worth Knowing This Week in Pre-need
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Ash Flash Market Brief: Nobody's Measuring Good Enough Against What's Actually Possible
Why good is not good enough for independent funeral homes. What the data shows and why it’s so hard to see form the…
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Owning the pipeline before it runs dry
An owned planner, connected to a follow up system that runs all the time, is how you solve it. The families you served…
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Carrying the weight that doesn’t go away
Nobody had written a protocol for September 11th, because nobody had imagined September 11th
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