the john ashworth files by John C Ashworth

the ash flash Sep 5, 2026

The sound that crosses every line we draw in the sand

Because telling the truth about the things that broke your heart is how you keep faith with the people and the moments…

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the ash flash Sep 3, 2026

Two stories from the wire, when combined, will tell you more about the next five years of death care than any keynote is willing to reveal

The competition for licensed directors is no longer about salary and a good schedule. It is about whether a young…

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the ash flash Sep 2, 2026

Legacy reputation isn’t enough anymore: What independent Funeral Homes are losing before the first call

It means your digital presence has to do something your reputation used to do automatically, which is earn the first…

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the ash flash Aug 31, 2026

Funeral Industry Market Brief for August 31st

Four stories crossed my desk this week that look completely unrelated until you put them side by side.

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the ash flash Aug 26, 2026

AI won’t take the arrangement room, it will decide who gets to stay in it

What does it actually mean to own and operate a small funeral home in this era?

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the ash flash Aug 20, 2026

The Twenty-Six-Year-Old Who Called First

There is a particular kind of quiet that settles over a family when nobody knows what she would have wanted.

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the ash flash Aug 11, 2026

Preneed is the one growth channel still adding real volume while at-need call volume shrinks

Preneed is the one growth channel still adding real volume while at-need call volume shrinks, and that distinction…

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the ash flash Aug 9, 2026

A profession that got talked into sounding like nobody

They sound like every other funeral home, which is the actual crime, because the whole business is built on being…

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