🟩 What they offered sounded great… at first
Hi , The other day, I was working on the marketing message for a soon-to-be-launched offer, and I wrote: “No Fluff.” And…
Read issue →🟩 What to do when you don’t know your message yet
Hi , Yesterday I said something that might’ve hit home: If people can’t repeat what you do, they can’t refer you. And…
Read issue →🟩 You’re not hard to understand. You’re just hard to describe.
Hi , Over the last few emails, I’ve been making the case for one simple idea: If people can’t repeat what you do, they…
Read issue →🟩 What people think being memorable looks like
Hi , In the last email, I shared how I made my brand repeatable — by filtering everything through a simple question:…
Read issue →🟩 How I made my brand repeatable
Hi , Last time, I shared how I almost missed my brand completely. I was chasing clever. I thought Simplify was too…
Read issue →🟩 The mistake I almost made with my brand
Hi , In the last email, I shared how I didn’t invent my brand — I heard it. It came straight from the words clients kept…
Read issue →🟩 What they say behind your back (and why it matters)
Hi , Most people think I came up with my brand. But I didn’t. My clients did. At the end of our sessions, they kept…
Read issue →🟩 Shut up and take the win
Hi , Yesterday, I spent the whole day creating, testing, and launching a new tool for the content I make. There were a…
Read issue →