🟩 The step that makes people say “I want that”
Hi , Step Four: The Change Let’s go back to our story. Your customer’s in a hole. You called out the problem. You showed…
Read issue →🟩 Why nobody wants what you're selling
Hi , Step Three: The Answer Most businesses introduce their product way too early. They lead with the offer, the…
Read issue →🟩 How to make your audience feel seen
Hi , Step Two: Empathy You’ve just named the problem. Your customer sees themselves in the story. Now comes the moment…
Read issue →🟩 Your product isn't the problem. This is.
Hi , Step One: The Problem Let me give you two ways to answer the question, “What do you do?” Option A: “I own a gym.”…
Read issue →🟩 The Million-Dollar Messaging Mistake
Hi , Imagine this: It’s Halloween night. Your porch light is on. You've got bowls of candy. But no one’s coming to…
Read issue →🟩 What pirate dogs taught me about selling
Hi , Nobody wants to buy a drill. They want a hole in the wall. But let’s be honest… they don’t even want the hole. They…
Read issue →🟩 Most people drift into a new year. Don’t be one of them.
Hi , Something subtle but dangerous is happening. Over the last year, I’ve had dozens of conversations with…
Read issue →🟩 Why I Do Things This Way
Hi , Over the past few days, I’ve been writing to you about trust. Not the kind we ask for, but the kind we quietly…
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