Hi ,
Step One: The Problem
Let me give you two ways to answer the question, “What do you do?”
Option A:
“I own a gym.”
Option B:
“I help men in their 50s add 10 years to their life.”
Which one gets your attention?
The first is a fact.
The second is a *problem* with a clear benefit baked in.
And that difference is worth millions.
In the StoryBrand framework, this is the first front step of your messaging:
Name the problem.
Not the nuance.
Not the process.
Not the feature list.
Just the problem.
Why? Because when people hear a problem they’ve experienced, they lean in.
It signals, “You get me. You understand what I’m dealing with.”
Don Miller calls this creating a “hero in a hole.”
You’re not the hero. Your customer is.
And the moment you say, “Have you ever worried about money?” or “Feeling stuck with your marketing?”
they instantly identify themselves in the story.
Now they’re listening.
Think about your offer.
What’s the problem your ideal client is already aware of?
Not what *you* know the real issue is.
What *they* would say if you asked them what they’re struggling with.
If you get that part right, you’ve built the first step.
You’ve started the story.
Next up: what to say once they realize you see them.
(This email was created based on StoryBrand concepts by Donald Miller.)
Relentlessly dedicated to your profitability,
Dr. Kayvon K
Simplifier & Profit Finder
Let's connect: LinkedIn
Clarity Call: TalkToKayvon.com
P.S.
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