Hi ,

Step Three: The Answer

Most businesses introduce their product way too early.

They lead with the offer, the features, the “what it does.”

But your product isn’t the story.

It’s the rope.

The third step in the staircase is The Answer.

And in this story, the customer is stuck in a hole.

You’re the guide.

And your product is the rope you throw down to help them climb out.

Let’s recap the first two sound bites:

“Have you ever worried about money?”

“We know how you feel.”

Now comes the third:

“Download the WAB app.”

That’s the rope.

But here’s the key.

If you hand someone a rope on the street, they might say thanks and forget about it.

If they’re in a hole, that same rope becomes priceless.

So stop pitching your product like it’s for anyone.

Make it the clear answer to a very specific problem.

That’s when people say,

“That’s exactly what I’ve been looking for.”

Next up: the step that turns your offer into a transformation.

And maybe even your tagline.

(This email was created based on StoryBrand concepts by Donald Miller.)

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Clarity Call: TalkToKayvon.com

P.S.

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