Which feels more human to you:Check out our latest projects.vs.Discover the heartfelt moments we've captured and the stories we've told.The latter works for me.Welcome to week 3 in our 8-week series focused on effective copywriting to build genuine a...

0.05 secondsThe visitor takes that long to decide whether to keep reading or leave your site.Welcome to week 2 in our 8-week series focused on effective copywriting to build genuine audience connection.When you share this newsletter with 1 friend, I’...

Welcome to week 1 in our 8-week series focused on effective copywriting to build genuine audience connection.When you share this newsletter with 1 friend, I’ll review your website for free. Use your referral link at the bottom of this email. This wee...

How many pages does your website need to be effective? This question is often on the minds of many clients I've worked with.Let's approach this from a different angle. Instead of focusing on the number of pages, consider these critical questions:What...

I recently removed your name from my emails. Did you notice? It used to say:Hey, , I learned that most of us tune it out, and so it might just be adding fluff to these emails.I do prefer to call people by their name, but I don't want to add to wasted...

I hope you’re doing well and finding joy in your creative endeavors. I mentioned before that I'm beginning a new chapter in my business. I wanted to share a bit about my journey, hoping it resonates with you.I am actually really excited to create hig...

Imagine this: you’ve designed a series of unique print-on-demand products for your audience. Your customers are ready to buy, but the checkout process is just as generic as every other store.What if you could customize it to gather valuable insights...

I’m kicking off a new journey focused on content creation.It may come as a surprise, but I've never tried this previously.No Facebook. No Instagram. No TikTok.I don't have a plan to join them either.I haven't exactly determined my strategy for conten...

Hey, ,I spend a lot of time navigating online tools and websites to manage my business…and what feels like endlessly clicking through menus just to find a specific page that always seems hard to locate.It's like that frustrating feeling when you can'...

Hey, ,Having the right systems can change your entire life.I've often heard the concept of turning work 'off,' but it’s always been harder for me to do this when working for myself than when working for someone else. I constantly have ideas during ev...