📣 I'm creating a new course and giving away $1,200 of my digital products. Join me (read the WAIM section below).

Welcome to week 5 in our 8-week series focused on effective copywriting to build genuine audience connection (check out the past editions here).

There are two types of people who browse the web:

1) those who read every single word and 2) those who skim.

I'm a skimmer. Which category do you fit into?

Regardless of your reading style, everyone appreciates clear and straightforward content.

So, how can you ensure that both types of readers get the most out of your writing?

LESSON 5: USE LIST HEADLINES

Help your audience understand with a list

Let’s explore the effectiveness of list headlines—one of the most engaging, yet simple types of headlines you can use.

List headlines are popular because they’re specific, easy to read, and give a clear indication of what the reader can expect from your content.

A headline like "10 Tips for Creating a Short Film" is effective because it promises a structured, organized approach to filmmaking.

Readers know they will get a concise list of tips, making the content more accessible and appealing.

Similarly, "7 Ways to Enhance Your Film's Visual Storytelling" suggests a straightforward, step-by-step guide, which is ideal for filmmakers seeking quick, practical advice.

List headlines also create a sense of curiosity and anticipation.

When readers see a list, they expect to learn new things and may feel compelled to compare their own knowledge or opinions with the points presented.

This curiosity can lead to higher click-through rates and deeper engagement with your content (e.g. blog posts, social posts, email newsletters, etc.)

List headlines are perfect for readers who love to skim (like me 😀).

In today’s fast-paced digital world, many people prefer to quickly scan articles to find the information they need.

List headlines cater to this reading style by breaking down complex information into bite-sized, digestible pieces.

Next time you're writing a headline, consider using a list format. It can make your content more engaging, accessible, and appealing to a broader audience.

How did this go for you? I'd love to hear your thoughts! Reply and let me know.

DIGITAL PRODUCTS GIVEAWAY

[WAIM] Find balance in your solopreneur journey

Join Me in WAIM Unlimited

I've always embraced the life-long learner in me. I recently joined an un-boring business coaching program called Wandering Aimfully (WAIM). WAIM is all about sustainable growth for digital product businesses, and it’s helped me focus on building predictable income while nurturing my passions in web design and filmmaking.

How I am creating my new course:

I’m currently learning directly from them through their new Calm Launch Formula, which is designed to make launching courses and products a breeze. I’m excited to share more about my course development journey soon!

Check out a free preview of this new course >

What really makes WAIM special is the community aspect. With over 1,000 fellow creators, I’ve found support and accountability that I’ve been missing in other spaces. 

Here's a sneak peek at what WAIM Unlimited offers:

• Reliable Systems and Strategies: Get access to proven methods that lead to profitable outcomes, eliminating the guesswork.
• Supportive Community: Connect with a vibrant group of creators who share your journey and can help keep you motivated.
• Live Coaching Sessions: Participate in ongoing coaching sessions that provide real-time insights and guidance.
• Balance without Chaos: Learn how to maintain your well-being while growing your business, avoiding the usual entrepreneurial overwhelm.

Enrollment for WAIM happens only twice a year, and the next opportunity is only around for a few more days. If you're looking for a supportive community, actionable training, and lifetime access to resources that align with your values, this is your chance.

🎁 I would love to help you with your own course development and work together on this journey. If you decide to join WAIM, I'll include for these bonuses worth $1,200 (only for newsletter subscribers):

• Lifetime access to all of my existing courses ($700 Value)
• Comprehensive website audit with action steps ($500 Value)

Join me in WAIM

Enjoy,

Matt Cici

mattcici.com

Here are 3 ways I can help:

🎉 Wix Joy — Hassle-free website development for your next brilliant idea.

👨🏽‍🏫 Wix Website Training — Transform your online business with personalized coaching and website training.

💡 Wix Landing Page Formula — Creating a simple, yet powerful landing page to grow your audience 24/7.