Which feels more human to you:

Check out our latest projects.

vs.

Discover the heartfelt moments we've captured and the stories we've told.

The latter works for me.

Welcome to week 3 in our 8-week series focused on effective copywriting to build genuine audience connection.

I'm offering free website reviews when you refer 1 friend to the Wix Weekly.

Use the referral link at the bottom of this email and share it with someone you think would benefit from joining us.

The video production company example portfolio section above invites their audience to connect emotionally by emphasizing the significance of the moments and narratives. It helps make them feel that each project is not just a video, but a meaningful story waiting to be experienced.

Emotions are powerful drivers of decision-making, and they play an important role in engaging readers with your content.

Incorporating emotional appeal into your copywriting can make your content more relatable and compelling, encouraging readers to engage with your brand.

For instance, the headline "Learning a Language Should Be Fun and Relaxing" uses the words "fun" and "relaxing" to evoke positive emotions.

Those words help to counter the common perception that learning a language is difficult and stressful.

This emotional contrast creates curiosity and makes the reader want to explore further to see how such a challenging task can be enjoyable.

When crafting copy with emotion, think about the feelings your audience might be feeling currently, have felt in the past, or how they want to feel in the future.

Are you aiming for excitement, curiosity, relief, or inspiration?

Using words that help people connect with their emotions can help create a connection with your audience, making them more likely to engage with your content.

However, I believe it is important to use emotional appeal genuinely and ethically.

The goal is to connect with your audience in a meaningful way, not to manipulate or deceive them.

When done right, connecting with your audience on an emotional level can make your content more memorable and impactful.

So, next time you're writing a copy (i.e. website, email, social media), consider how you can understand where your reader is coming from — to create a more engaging experience.

Over the next 5 weeks, I'll continue to share practical tips and strategies to refine your copywriting skills, helping you foster authentic connections and grow a loyal audience.

How did this go for you? I'd love to hear your thoughts! Reply and let me know.

Enjoy,

Matt Cici

mattcici.com

Here are 3 ways I can help:

🎉 Wix Joy — Hassle-free website development for your next brilliant idea.

👨🏽‍🏫 Wix Website Training — Transform your online business with personalized coaching and website training.

💡 Wix Landing Page Formula — Creating a simple, yet powerful landing page to grow your audience 24/7.

🎬 Behind the Scenes with Matt

Thanks for reading! This week, I'm excited to share how I’m simplifying my business.

Last year, I replaced Gmail with HEY and am now I'm exploring alternatives to Google Docs. Recently, I’ve been using Craft, which helps me organize ideas and collaborate easily. The visual aspects make writing enjoyable!

I love being part of their active community — where I'm constantly getting new ideas — and Craft has a generous free plan. I've also found SetApp to be a great resource for discovering new apps.

If you're on a similar journey, I’d love to hear what tools you’re using!