0.05 seconds

The visitor takes that long to decide whether to keep reading or leave your site.

Welcome to week 2 in our 8-week series focused on effective copywriting to build genuine audience connection.

When you share this newsletter with 1 friend, I’ll review your website for free. Use your referral link at the bottom of this email.

How do we invite your website visitors to learn more?

Use an active voice.

The choice between active and passive voice can significantly impact how your copy resonate with your audience.

An active voice is direct, engaging, and more assertive, making it an essential tool for writing interesting copy.

Consider the difference between these two headlines:

How to Learn Filmmaking in 12 Weeks

vs.

Filmmaking Learned in 3 Months.

The first headline uses an active voice, clarifying that the reader will take action ("How to Learn"), while the second is more passive and less engaging.

The active voice communicates a sense of immediacy and action, which can be more motivating for readers.

Using an active voice also simplifies your headlines, making them more concise and easier to understand.

In today's fast-paced world, clarity and brevity are … oh-so helpful.

This is especially true when your goal is to capture attention quickly: 0.05 seconds.

A well-crafted, active headline not only grabs the reader's attention but also sets a confident tone for the content that follows.

Next time you write a headline, remember to use active voice to create a stronger impact and guide your audience more effectively toward your content.

It's a minor change that can make a big difference in how your message is received.

Over the next 6 weeks, I'll continue to share practical tips and strategies to refine your copywriting skills, helping you foster authentic connections and grow a loyal audience.

How did this go for you? I'd love to hear your thoughts! Reply and let me know.

Enjoy,

Matt Cici

mattcici.com

Here are 3 ways I can help:

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