Coaching With Clarity: Aligning Training With Who Your Client Wants to BeThe January Misalignment ProblemEvery January, trainers face a predictable scenario: clients arrive with ambitious, competing goals—strength, fat loss, endurance, mobility, perf...
Looking Back, Moving ForwardAs we close out the year, we want to take a moment to acknowledge you.This year wasn't just about workouts or numbers — it was about showing up. It was about discipline on hard days, learning your body better, working thro...
,As we move through this season of warmth, connection, and entirely-too-many-pies, I want to pause and take a breath with you. This time of year naturally invites reflection on the people in our lives, the work we do, the experiences that shaped us,...
,Welcome to Day 5 — the final piece of the puzzle.Over the past 4 days, you've built a complete deadlift system:Day 1: You assessed your movement and learned the breathing/bracing mechanics that protect your spineDay 2: You mastered the bodyweight hi...
, Welcome to Day 2!Yesterday, you assessed your starting point and learned the breathing and bracing mechanics that protect your spine under load. Today, we're building the movement pattern that everything else sits on.Here's the truth most people sk...
🎉 Happy Birthday to Coach Tasha!Video of Coach Tasha deadlift 501.5 pounds at under 148 pounds bodyweightThe barbell deadlift is one of her all-time favorite lifts. But she didn't start here — she built this pull the same way we teach everyone: Lear...
Deadlifts Don’t Break Backs — They Build Them.Most people don’t need to avoid deadlifts — they need to learn them.Deadlifts aren’t bad for your back.Poor execution, poor programming, and fear are.When trained strategically, the deadlift builds a stro...
Hey ,It's been a couple weeks since you grabbed the Desk Athlete Blueprint, and I wanted to check in.How's it going? Are you noticing less stiffness? Better energy? More consistency with movement throughout your workday?Here's why I'm asking:Your exp...
, you’re doing everything “right.”You hit the gym most days of the week. You invested in a standing desk. You stretch when you remember. Maybe you even have a foam roller gathering dust in the corner of your office.So why do you still feel like absol...
Hey ,Two years ago, something clicked for me.In the same week, multiple clients came into the gym with the same question: "How can I feel as good at home or at work as I do after training?"That question hit me like a lightning bolt. I realized so man...