Marketing is not a perfect science.It never has been.But here’s the danger: most funeral homes use that excuse to sit still. They wait until they “feel ready,” until they “know for sure.”Meanwhile, the corporate giants aren’t waiting. The aggressive...

There’s a funeral director I’ve been talking about a lot lately.Three locations. 250 calls a year. A strong pre-need program that’s scaled to the next level.And here’s the kicker: he didn’t get there by luck, or by chasing unicorn agents, or by waiti...

Most funeral homes, consultants, and even tech companies are still stuck explaining themselves the hard way—through brochures, long phone calls, or clunky websites that nobody reads.That’s outdated.The truth? The fastest way to generate leads, close...

🚨 Funeral directors: this isn’t a trend.It’s a transformation.Just like websites replaced the Yellow Pages…Just like email replaced the fax machine…AI is about to replace every part of your business that refuses to adapt.But here’s the twist—this is...

Everywhere you look, there’s another big-dollar platform promising the world…But when you need them most?It’s 4:30 p.m., you’ve got grieving families calling, and the answer you get is:"We’ll get back to you in 24 hours."I’ve been in this game for ne...

Too often, funeral home growth strategies feel like a game of chance—the right timing, the perfect marketing, hoping something sticks.But what if real growth isn’t about luck? It’s about purposeful action. Building trust. Engaging meaningfully. L...

Here’s a Substack-ready draft built from your podcast script, keeping your edge and expanding the ideas for a longer-form read.Stop Waiting. Start Marketing.Some advice in the funeral profession isn’t just wrong — it’s dangerous.It’s the kind of advi...

No real pipeline.No consistent nurturing of leads.No ownership of their pre-need program.That’s where I come in.Over the last 9 years in the funeral profession, and the last 3 working inside the trenches of pre-need sales, I’ve seen the same story pl...

Create the Vacuum That Pulls You Forward 🚀Ever feel like you’re grinding away but not actually moving forward? Here’s the game-changer: create a vacuum that pulls you forward.Mark Zuckerberg figured this out early—Facebook always had 10X the bandwid...

the ash flash is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Hey everyone, Johnny Renaissance here with some rapid-fire, tactical ways to sharpen your writing, make your conten...