The Four Boxes of SellingI am sitting across from a funeral home owner on an idle Tuesday afternoon. He has invited me in for what he thinks is a short conversation. Business is fine, he says, mostly. He has a marketing partner. That partner placed a...
Nike just went all in on the World Cup.Six minutes of film. More than thirty celebrities. Ronaldo, Mbappé, Haaland, Kim Kardashian, LeBron, Channing Tatum, all sharing the same fake movie set. Trade press mostly loved it. Craft, ambition, easter eggs...
I just left a 250-call funeral home in Chicagoland. Fourth generation, family-run, strong community brand. She’s doing a couple hundred thousand dollars in pre-need annually and selling every contract herself. Three people running the whole operation...
Not in it. On it.There’s a difference, and most funeral home owners haven’t stopped long enough to feel it.I had some PTO last week. I spent the afternoon thinking strategically about what’s in front of me. No calls, no interruptions, no reactive noi...
I had a conversation recently with one of the leading website providers in death care.He told me they’re doing four months worth of platform development in two weeks. Directly because of AI.Let that sink in.Four months. Two weeks.That’s a signal. And...
You don’t have a time problem.You have a space problem. And until you understand the difference, no productivity app, no morning routine, no motivational quote pinned above your desk is going to save you.Here’s what I mean.Most people…funeral home ow...
I was driving down to Chicago Saturday. West Loop. Going to see my kids. Seventy degrees, which in Wisconsin in the spring feels like somebody handed you a gift you didn’t ask for and couldn’t be more grateful to receive.And as I’m cruising through I...
Most funeral homes are trying to fix their marketing at the top of the stack.Campaigns. Postcards. Facebook ads.All surface level stuff.And I get it, because that’s where the visible problems are. Leads aren’t coming in. Pre-need contracts aren’t get...
A Sunday morning riff sparked by a Barron’s piece: AI is not just a “tech story.” It is a civilization-scale infrastructure buildout already underway. Data centers under construction are projected to consume electricity on the scale of an entire coun...
No More ExcuseI was talking with Welton Hong recently — CEO of Ring Ring Marketing and one of the sharpest digital minds in death care. He said something I want you to sit with.“There’s no more excuse for not knowing how to write great content. You’...