Deadlifts Don’t Break Backs — They Build Them.Most people don’t need to avoid deadlifts — they need to learn them.Deadlifts aren’t bad for your back.Poor execution, poor programming, and fear are.When trained strategically, the deadlift builds a stro...

Hey ,It's been a couple weeks since you grabbed the Desk Athlete Blueprint, and I wanted to check in.How's it going? Are you noticing less stiffness? Better energy? More consistency with movement throughout your workday?Here's why I'm asking:Your exp...

, you’re doing everything “right.”You hit the gym most days of the week. You invested in a standing desk. You stretch when you remember. Maybe you even have a foam roller gathering dust in the corner of your office.So why do you still feel like absol...

Hey ,Two years ago, something clicked for me.In the same week, multiple clients came into the gym with the same question: "How can I feel as good at home or at work as I do after training?"That question hit me like a lightning bolt. I realized so man...

Hey ,You're one of the first to know this.The Desk Athlete Blueprint just went live on Amazon and my website—but I haven't made the big public announcement yet.I wanted my email community to get first access before I tell everyone else.Why I wrote th...

Recap: canfitpro Global Fitness Trade Show 2025Recently, we had the privilege of presenting, learning, and connecting at the canfitpro Global Fitness Trade Show. It was a packed few days of ideas, conversations, and inspiration with coaches, leaders,...

Hey Coach ,I'm reaching out with an exclusive opportunity that I have a feeling will excite you as a fellow coach.We're in the final stages of creating "Developing Your Coach's Eye: Mastering Movement Assessment" - a course that's going to drasticall...

Hey ,I wanted to share something exciting that's been months in the making...A Course That Could Transform How You See MovementWhether you're a fitness enthusiast who loves understanding the "why" behind exercises, or someone who helps others with th...

TRAINER EDGE NEWSLETTERMastering Concurrent Training: The Science of Combining Strength and CardioEducational content for fitness professionals and coachesWhat is Concurrent Training?Concurrent training is the practice of combining both resistance (s...

Meet Your Body Where It's AtSmart strategies for the go-go-go type and the nervous moverIt's 7 AM on a gorgeous Saturday. Your group chat is buzzing with plans for a 10-mile hike to that waterfall everyone's been posting about. The weather's perfect,...