Kit pricing 2026: what Free, Creator and Pro cost
About
Kit (formerly ConvertKit) is free up to 10,000 subscribers, but Free has no automations. Creator is $39 a month at 1,000 subscribers, $89 at 5,000, $139 at 10,000 and $679 at 100,000. Pro is $139 a month at 5,000. Yearly billing saves about 17%.
Free up to 1,000 contacts. No card.
Kit's free plan is generous on list size and strict on features. Ten thousand subscribers is a lot, but a welcome sequence, the first thing most people set up, needs Creator. So the real starting price for most creators is Creator at their list size.
Kit price by list size
| Subscribers | Creator per month | Pro per month | Creator, 12 months billed monthly |
|---|---|---|---|
| Up to 10,000 | Free, without automations | $0 | |
| 1,000 | $39 | $79 | $468 |
| 3,000 | $59 | $99 | $708 |
| 5,000 | $89 | $139 | $1,068 |
| 10,000 | $139 | $189 | $1,668 |
| 25,000 | $199 | $279 | $2,388 |
| 50,000 | $379 | $519 | $4,548 |
| 100,000 | $679 | $879 | $8,148 |
Source: kit.com/pricing, monthly billing, read October 20, 2026. Kit prices in tiers, so 50,000 subscribers is billed at the 55,000 tier and 100,000 at the 105,000 tier. Kit sometimes runs a first-year discount on yearly Pro; the table shows the standard monthly price.
What each plan gets you
| Free | Creator | Pro | |
|---|---|---|---|
| Subscribers | Up to 10,000 | Priced by tier | Priced by tier |
| Broadcasts, landing pages, forms | Unlimited | Unlimited | Unlimited |
| Visual Automations and sequences | No | Unlimited | Unlimited |
| Kit branding removed | No | Yes | Yes |
| Newsletter referral system | No | No | Yes |
| Unlimited users | No | No | Yes |
| 24/7 support | No | Email and chat | Priority email and chat |
Same list, priced on SendFox
| Contacts | Kit Creator | SendFox |
|---|---|---|
| 5,000 | $89/month | Lifetime: $29, once |
| 10,000 | $139/month | Pro 2: $39 / month |
| 50,000 | $379/month | Pro 3: $79 / month |
| 100,000 | $679/month | Pro 4: $149 / month |
SendFox Free covers 1,000 contacts and 3,000 sends a month. The $29 Lifetime plan is 5,000 contacts and 300,000 sends in total, which lasts about 13 months if you email all 5,000 every week. After that you move to Pro.
Where Kit is worth the money
Kit is built for creators who sell. Its Recommendations network brings in subscribers from other Kit newsletters, its commerce tools sell products and paid subscriptions, and Pro's engagement scoring helps if you run launches. If those are how you grow, Kit earns its price. If you send a weekly email and want automations without paying $89 a month at 5,000 subscribers, it's a lot of plan to pay for.
Other options
| Tool (plan) | 5,000 | 10,000 | 25,000 | 50,000 | 100,000 |
|---|---|---|---|---|---|
| SendFox | $29 once | $39 | $79 | $79 | $149 |
|
Creator |
$89 | $139 | $199 | $379 | $679 |
Mailchimp
Standard |
$100 | $135 | $310 | $450 | $800 |
Comfort |
$49 | $89 | $179 | $319 | $439 |
Lite |
$109 | $139 | $199 | $299 | $469 |
Pro |
$31.50 | $44.50 | $94.50 | $178 | $345 |
Monthly price by number of subscribers, monthly billing unless noted, read from each vendor's pricing page on October 14, 2026. n/a means the vendor does not publish a price at that list size (custom quote or no tier there). SendFox: $29 once covers 5,000 contacts and 300,000 total sends; above that, Pro plans are monthly.
More in the full email marketing pricing comparison. Switching? See SendFox vs Kit and the step-by-step move from Kit.
Questions people ask
How much does Kit cost?
Kit is free up to 10,000 subscribers. Creator, the plan with automations, is $39 a month at 1,000 subscribers, $89 at 5,000, $139 at 10,000 and $679 at 100,000 on monthly billing. Pro is $139 a month at 5,000. Paying yearly saves about 17%.
Is Kit free?
Yes, up to 10,000 subscribers. Free includes unlimited broadcasts, landing pages and forms, tagging, and selling digital products. It does not include Visual Automations or email sequences, and your emails carry Kit branding.
What does Kit Creator add over Free?
Unlimited Visual Automations and email sequences, removing Kit branding, A/B tests on subject lines, RSS campaigns, apps and integrations, and 24/7 email and chat support.
What does Kit Pro add over Creator?
Unlimited users, the newsletter referral system, subscriber engagement scoring, deliverability reporting, Facebook custom audiences, editing links in sent broadcasts, and priority support. It costs $50 more than Creator at 5,000 subscribers.
What is a cheaper alternative to Kit?
SendFox is free for 1,000 contacts with a welcome automation included, and $29 once for 5,000 contacts. At 10,000 contacts SendFox Pro is $39 / month, where Kit Creator is $139 a month.
Start free. Pay once if you grow.
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