Best email marketing for course creators
Short answer: Your course platform hosts the lessons. Your email list is what fills the course. You need a free email course or lead magnet that runs on autopilot, a way to keep students separate from leads, and scheduled launch emails. SendFox handles the email side, free up to 1,000 contacts, then $29 once for 5,000.
This guide is for people who teach online, from a first mini-course to a full cohort program. SendFox is your email tool, not your course host. Keep lessons on your course platform.
What to send
A free email course
Three to five short lessons sent a day or two apart. It shows people how you teach before they buy anything.
A weekly teaching email
One useful idea from your topic every week. This is what keeps your list warm between launches.
Launch emails
Doors open, a case for the course, answers to common questions, and a doors-closing reminder.
Student announcements
New modules, live Q&A times and cohort start dates. Send these only to buyers.
SendFox features that help
- Automations with delays: Build your free email course as an automation: someone joins a list, lesson one goes out, and each next lesson follows after the delay you set.
- Lists for students and leads: Import your buyers from a CSV into a students list. Send launch emails to leads and module updates to students.
- Smart Pages and forms: A signup page for your free course, or a form you embed on your own site.
- Scheduled sends: Write your whole launch in one sitting and schedule each email.
- AI email writer: Paste a lesson or video link and get a draft email in your voice to edit. Free accounts get two drafts to try.
What to send your first month
- Week 1: Pick one small result your free course delivers. Write three short lessons and set them up as an automation.
- Week 2: Make a Smart Page for the free course and share it everywhere you already post.
- Week 3: Import your past buyers into a separate students list. Send them a short note asking what they want to learn next.
- Week 4: Send your first weekly teaching email to everyone. Use the student replies to decide what to teach.
What it costs
| Plan | Price | Contacts | Sends | Smart Pages, forms, automations |
|---|---|---|---|---|
| Free | $0 | 1,000 | 3,000 / month | 1 of each |
| Lifetime | $29, once | 5,000 | 300,000 total | Unlimited |
| Pro | From $19 / month | 5,000 to 250,000 | From 100,000 / month | Unlimited |
Free and Lifetime emails carry a small SendFox footer; Pro removes it. Pro also adds paid newsletters on your own Stripe account, MCP access and teammates. Current plans: sendfox.com/pricing.
An email course, a students list and a launch sequence all fit on Lifetime: $29 once for 5,000 contacts and unlimited automations. Free includes one automation, so you can build your first email course before you pay.
See what 13 email tools cost at 5,000 to 100,000 subscribers: email marketing pricing compared.
Keep reading
- How to start a newsletter, step by step
- Email marketing pricing compared
- Best email marketing for coaches
FAQ
Can I deliver a free email course with SendFox?
Yes. Build it as an automation that starts when someone joins a list, with a delay between each lesson. Free includes one automation; Lifetime and Pro include unlimited.
Does SendFox host courses?
No. SendFox is for email. Host your lessons on your course platform and use SendFox to grow the list, run launches and email students.
How do I keep students and leads apart?
Use separate lists. Export buyers from your course platform as a CSV, import them into a students list, and send launch emails only to your leads list.
What does SendFox cost for a course creator?
Free for 1,000 contacts and 3,000 sends a month. $29 once for 5,000 contacts and 300,000 total sends. Pro from $19/month when you need more.
Start free. Pay once if you grow.
Free for 1,000 contacts. $29 once for 5,000. Import from Mailchimp, Kit or a CSV in minutes.
Get started!