Mailchimp pricing 2026: what Standard costs at every list size
Short answer: Mailchimp Standard is $100 a month at 5,000 contacts, $230 at 15,000, $450 at 50,000 and $800 at 100,000. Sends are capped at 12x your contacts per month. Past 100,000 contacts you need a custom Premium quote.
Mailchimp Standard price by list size
| Contacts | Per month | Per year | Sends per month |
|---|---|---|---|
| 5,000 | $100 | $1,200 | 60,000 |
| 15,000 | $230 | $2,760 | 180,000 |
| 50,000 | $450 | $5,400 | 600,000 |
| 100,000 | $800 | $9,600 | 1,200,000 |
| 250,000 | Custom (Premium) | Custom | Varies |
Source: mailchimp.com/pricing, monthly billing, September 2026. This page covers Standard. Check Mailchimp's site for current Free and Essentials limits.
Same list, priced on SendFox
| Contacts | Mailchimp Standard | SendFox |
|---|---|---|
| 5,000 | $100/month | Lifetime: $29, once |
| 50,000 | $450/month | Pro 3: $79 / month |
| 100,000 | $800/month | Pro 4: $149 / month |
How Mailchimp's price grows
Standard charges by contact count, so the bill rises every time your list crosses a tier even if you send the same number of emails. Going from 5,000 to 50,000 contacts takes you from $1,200 a year to $5,400 a year.
Other options
| Tool (plan) | 5,000 | 10,000 | 25,000 | 50,000 | 100,000 |
|---|---|---|---|---|---|
| SendFox | $29 once | $39 | $79 | $79 | $149 |
| Mailchimp (Standard) | $100 | n/a | n/a | $450 | $800 |
| MailerLite (Comfort) | $49 | $89 | $179 | $319 | $439 |
| EmailOctopus (Pro) | $31.50 | $44.50 | $94.50 | $178 | $345 |
| Kit (Creator) | $89 | $139 | $199 | $379 | $679 |
Monthly price by number of subscribers, monthly billing unless noted, read from each vendor's pricing page in September 2026. n/a means the vendor does not publish a price at that list size (custom quote or no tier there). SendFox: $29 once covers 5,000 contacts and 300,000 total sends; above that, Pro plans are monthly.
More in Mailchimp alternatives and the full email marketing pricing comparison. Switching? SendFox imports directly from Mailchimp: SendFox vs Mailchimp.
FAQ
How much does Mailchimp cost?
Mailchimp Standard is $100 a month at 5,000 contacts, $230 at 15,000, $450 at 50,000 and $800 at 100,000 (monthly billing, September 2026). Above 100,000 contacts Mailchimp sells Premium on a custom quote.
How many emails can I send on Mailchimp Standard?
Mailchimp Standard allows 12 times your contact count in sends per month. At 5,000 contacts that is 60,000 sends a month.
What is a cheaper alternative to Mailchimp?
SendFox is free for 1,000 contacts and $29 once for 5,000 contacts. SendFox Pro is $79 a month at up to 50,000 contacts, where Mailchimp Standard is $450.
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