This is why your customers don’t believe your marketing

We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon.  Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...

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Nov 21, 2020
Ep #070: The Build Cycle Podcast is BACK!!!

Hello Builders & Content Creators! This is going to be short, but important. I wanted to give you a heads up of what to expect on this podcast going forward. If you’re an entrepreneur, you’re going to be really excited ... Read more The post Ep #...

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Nov 17, 2020
Content Project: Creating long tail content for a brand

I wasn’t really sure how I was going to piece this one together. We contracted with Knoxville, TN, to do a tourism story. The problem is, we had just done one the year prior, and it covered a lot. I needed ... Read more The post Content Project: Crea...

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Nov 09, 2020
Your customers “want” the wrong things

How much of your marketing is designed to deliver what you think your customers want? Maybe you think they want specs, feature lists, pricing, whatever. This is logical. Your customers probably think they want these things, too. To be fair, we do nee...

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Nov 09, 2020
Why do publishers host events? (PubOps Interview)

If you’re a media outlet, digital publisher, blog, website, YouTube channel or otherwise producing content, should you host an in-person, real-world event? In this episode of Ezoic’s PubOps, I talk about why I hosted Peak Content Summit, a content ma...

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Nov 04, 2020