Here’s why your content strategy is lost in the weeds

I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a ......

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Jan 05, 2021
Aspirational vs “Activational” marketing

Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. ... Read more The post Aspira...

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Dec 31, 2020
Content Project: The Editor’s Choice List

Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there’s value in this even for non-cyclists or brands ... Read more The post...

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Dec 24, 2020
Don’t send a Press Release, send a check

Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt...

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Dec 22, 2020
Ads versus Content? No contest.

Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we ... Read...

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Dec 18, 2020
How to (NOT) write the worst press release ever.

There’s something going around this year. It’s contagious. Your brand might have caught it, but it’s the media who’s getting sick of it. 2020 was a total shit show for many reasons, but I’m talking about the crap being passed ... Read more The post H...

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Dec 02, 2020
This is why your customers don’t believe your marketing

We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon.  Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...

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Nov 21, 2020