Peak Content Summit 2020 – Why Create Content?

Ever wonder “Why should I create a content marketing strategy?” Or, “Should I use content marketing for my brand?” If so, or if you’re just trying to figure out how to use content as part of your marketing strategy (or ... Read more The post Peak Con...

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Oct 25, 2020
Does your marketing create a disconnect?

Recently, I had a very unproductive week. I was totally “off brand”. Usually, I’m the one who’s driven. Active. Productive. Basically, kicking ass. But that week… I was resigned to lying on my bear This bear was my office for ... Read more The post D...

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Oct 19, 2020
Pitch perfect… or tone deaf?

I’ve been thinking a lot about something several PR firms have told me recently: If you’re going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that. But first, ... Read more The...

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Oct 15, 2020
Content Project: Show, don’t tell

One of the best types of video content marketing is showing how your products work. And, you can even get media or influencers to do it for you. The photo above is from my review of the Trek Supercaliber mountain ... Read more The post Content Projec...

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Oct 14, 2020
A spoonful of (flaming) sugar…

Masks, right?!? As marketers, it’s tricky to take a stand. No matter which side of the fence we sit on, we’re alienating someone. But, maybe we don’t have to? And maybe this doesn’t even have to be about “issues” at ... Read more The post A spoonful...

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Oct 13, 2020