Hello Builders & Content Creators! This is going to be short, but important. I wanted to give you a heads up of what to expect on this podcast going forward. If you’re an entrepreneur, you’re going to be really excited ... Read more The post Ep #...
Over the past couple years (and especially lately) I’ve been sending impassioned emails to someone close to me, explaining in great detail why I believe what I believe. The topic happens to be politics, but stick with me…I won’t get into that. ... Re...
I wasn’t really sure how I was going to piece this one together. We contracted with Knoxville, TN, to do a tourism story. The problem is, we had just done one the year prior, and it covered a lot. I needed ... Read more The post Content Project: Crea...
How much of your marketing is designed to deliver what you think your customers want? Maybe you think they want specs, feature lists, pricing, whatever. This is logical. Your customers probably think they want these things, too. To be fair, we do nee...
Think of your customers’ journey like a television series, full of stories. And, Stories = Content. Content designed to entertain, inform, inspire, and pull them into your brand narrative. It’s your job to give the series a grand finale and ... Read...
If you’re a media outlet, digital publisher, blog, website, YouTube channel or otherwise producing content, should you host an in-person, real-world event? In this episode of Ezoic’s PubOps, I talk about why I hosted Peak Content Summit, a content ma...
What if you want to do something bigger than just a single content piece? In Tyler’s Session on working with the media, we looked at standalone content marketing pieces designed for specific media outlets. In this session, GearJunkie.com founder Step...
Wondering how to grow your business with more diverse, inclusive content? Want to reach new audiences? Engage with new customers? Expand your customer base? By making your content marketing appeal to a broader, more diverse base, you can! In this ......
Want to make video content that stands out, grabs attention & delivers customers? Rob Wiltsey, founder of RWCP Video Agency, packs this session full of practical but not-so-obvious tips on how to create videos that’ll catch people’s attention no...
Do you know if, how, or why your content is performing? If you think measuring and analyzing your content is boring, this session will kinda blow your mind! In this masterclass on Google Analytics, Orbit Media CMO Andy Crestodina shows ... Read more...