This is something I’ve thought for many years: If you were a retailer, why wouldn’t you have something completely unusual to lure people in? Restaurants have it easy (never thought you’d hear that, right?). Just create a menu item so outrageous that...

In August 2020, three of us rode to the North Carolina beach from Greensboro. Three days, 240 miles, one absolutely terrible hotel. I got three brands to “sponsor” the trip, and we used it to test several other pieces of ... Read more The post Conten...

You know what sucks? Chartering a $600, six-hour fishing boat and coming home empty handed. You know what sucks even more? Knowing that we probably could have done better. How? With research. In August, it’s simply too hot for the ... Read more The p...

Seems like there’s something in the water lately. It’s bad. And it’s affecting the very people who write your press releases. Maybe that’s you. Or someone you work with. Or worse, someone you pay! Over the past few months, the quality ... Read more T...

As the owner of Bikerumor, I’m a publisher that relies on paid content and advertising. So, telling you how to do this for free is probably the worst idea I’ve had. But here’s how you can: Get exposure on major ... Read more The post How to get FREE...

Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here’s a good example on how to do this. In Episode #7 of my Bite Site Content Strategy ... Read more The post Content Proje...

In fall 2019, we toured Slovenia’s backroads and mountain passes on gravel bikes. As far as bucket list trips go, this one’s up there. Even if you’re not a cyclist, check out the photos, food and other adventures in our story and ... Read more The po...

A high school teacher friend just told me something that made me upset, at first. By the end of the Spring 2020 semester, he was having to teach remotely, and our school district made it known that students will not ... Read more The post Maybe this...

One of the most fun series we’ve launched on Bikerumor is “How Long Can I Keep Up With… (insert pro cyclist’s name here)”. It’s a total farce, because there’s basically no way I’m ever going to keep up with these ... Read more The post Content Projec...

Writing a piece of marketing content? Or a headline? Social post? Image caption? Want to make it better? Quick, open a browser tab and go to Google. Type in a question about your product, service or category. Scroll down just ... Read more The post 1...