Peak Content Summit 2021?

Now every session from Peak Content Summit 2020 is streaming FREE online! Hello everyone!The event in March 2020 was amazing, and now I've made every session FREE to watch. CLICK HERE TO WATCH FOR FREE! With almost everything moving to a "free" onl...

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Nov 26, 2020
This is why your customers don’t believe your marketing

We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon.  Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...

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Nov 21, 2020
Customers like these...

Here's why your customers are ignoring your marketing Hello Content Creators!We have seen people do amazing things...Land on the moon.Drive faster than 330mph on a public road.DJ for 230 hours straight.Run a sub-2 hour marathon. Become our first...

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Nov 19, 2020
Ep #070: The Build Cycle Podcast is BACK!!!

Hello Builders & Content Creators! This is going to be short, but important. I wanted to give you a heads up of what to expect on this podcast going forward. If you’re an entrepreneur, you’re going to be really excited ... Read more The post Ep #...

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Nov 17, 2020
Aspirational vs “Activational” marketing

Because you want people to actually use your products, right? Hello Content Creators!I have a serious bag problem. As in, I have at least:4 duffels3 hiking packs5 carry-on suitcases10+ hydration packs4 messenger bags4 hip packs7 laptop backpacksAnd y...

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Nov 12, 2020
Content Project: Creating long tail content for a brand

I wasn’t really sure how I was going to piece this one together. We contracted with Knoxville, TN, to do a tourism story. The problem is, we had just done one the year prior, and it covered a lot. I needed ... Read more The post Content Project: Crea...

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Nov 09, 2020
Your customers “want” the wrong things

How much of your marketing is designed to deliver what you think your customers want? Maybe you think they want specs, feature lists, pricing, whatever. This is logical. Your customers probably think they want these things, too. To be fair, we do nee...

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Nov 09, 2020
Is this the season finale you wanted?

Hello Content Creators!Don't worry, this isn't about politics...that show can't end soon enough.It's about your customers' journey. Think of it like a television series, full of stories.AKA, content.Content designed to entertain, inform, inspire, and...

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Nov 05, 2020
Why do publishers host events? (PubOps Interview)

If you’re a media outlet, digital publisher, blog, website, YouTube channel or otherwise producing content, should you host an in-person, real-world event? In this episode of Ezoic’s PubOps, I talk about why I hosted Peak Content Summit, a content ma...

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Nov 04, 2020
Your customers "want" the wrong things

Hello Content Creators!How much of your marketing is designed to deliver what you think your customers want?Maybe you think they want specs, feature lists, pricing, whatever.This is logical.Your customers probably think they want these things, too. T...

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Oct 29, 2020