When should you ignore SEO best practices?

Do you want to be a Search Result? Or a Trusted Expert? Here's the difference.Hello Content Creators!You know who got hammered lately?*Pages and websites that focused exclusively on being a top search result.You know who's benefitting from that?Trust...

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Jan 15, 2021
This is why first impressions last a REALLY long time!

Or, yet another reason to regret your high school hair style (yep, that one)... Hello Content Creators!A couple times per year, my parents send my brothers and I each a fresh box of photos from our youth.As you can imagine, my kids get quite a kick o...

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Jan 07, 2021
Here’s why your content strategy is lost in the weeds

I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a ......

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Jan 04, 2021
Aspirational vs “Activational” marketing

Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. ... Read more The post Aspira...

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Dec 31, 2020
Here’s why your content strategy is lost in the weeds

Don’t miss the forest for the trees when designing your content strategies... Hello Content Creators!I fall into this trap all the time.Wix versus Squarespace.Buffer versus Publer versus Hootsuite.Mailchimp versus Substack versus SendFox versus MadMi...

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Dec 31, 2020
Why Reviews are the cheapest marketing you can do

Here's why you should give away expensive products (to the right people). Welcome to the weekly Content Marketing email that gives you real, actionable advice, often from the media's point of view, to help you expand your reach, grow your audience...

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Dec 24, 2020
Content Project: The Editor’s Choice List

Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there’s value in this even for non-cyclists or brands ... Read more The post...

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Dec 24, 2020
Don’t send a Press Release, send a check

Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt...

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Dec 22, 2020
Ads versus Content? No contest.

Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we ... Read...

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Dec 17, 2020
Don’t send a Press Release, send a check

Here's how to find and partner with the media that actually boost your brand. Welcome to the weekly Content Marketing email that gives you real, actionable advice, often from the media's point of view, to help you expand your reach, grow your audie...

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Dec 17, 2020
How to (NOT) write the worst press release ever.

There’s something going around this year. It’s contagious. Your brand might have caught it, but it’s the media who’s getting sick of it. 2020 was a total shit show for many reasons, but I’m talking about the crap being passed ... Read more The post H...

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Dec 01, 2020
This is why your customers don’t believe your marketing

We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon.  Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...

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Nov 21, 2020