Seems like there’s something in the water lately. It’s bad. And it’s affecting the very people who write your press releases. Maybe that’s you. Or someone you work with. Or worse, someone you pay! Over the past few months, the quality ... Read more T...
Hello Content Creators!Salad Days... Before I get OCD on salad prep and then tie it into content marketing, here’s the phrase's etymology:Originally used by Shakespeare, his character Cleopatra referred to her time of youthful, naive “green” relation...
Hello Content Creators!This has not been a very productive week for me.I've been totally "off brand".I'm the one who's driven. Active. Productive. Basically, kicking ass.Instead...I was resigned to thisThis was my office this week.It's "off brand."It...
Hello Content Creators!Ooof. I spent five hours writing a single story yesterday.It was a summary of patent filings from Campagnolo, a bike component brand.Actually, they're one of the three dominant bicycle drivetrain manufacturers, somewhere right...
Hello Content Creators!I've been thinking a lot about something several PR firms have told me recently: If you're going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that.But fir...
Hello Content Creators!Do you get a home meal kit service?There's Blue Apron, EveryPlate, HelloFresh, etc.I have friends that do, and all I can think of is geez, why can't they just find a recipe online and buy the ingredients? Then I remember that I...
As the owner of Bikerumor, I’m a publisher that relies on paid content and advertising. So, telling you how to do this for free is probably the worst idea I’ve had. But here’s how you can: Get exposure on major ... Read more The post How to get FREE...
What if I told you that your very best content marketing should NOT live on your website? That it doesn’t even matter if it’s sending all the traffic directly to your site? Crazy? Maybe not… Don’t think of content marketing ... Read more The post Bi...
If your customers are dropping off without finishing your blog posts, videos and other content, maybe you should do what the pro cyclists do… Do you REALLY know why cyclists ride in a line? Sure, they’re drafting, which saves energy. ... Read more Th...
If great content falls in the forest and no one’s there to hear it, was it even worth creating? Here’s why you need to put your content where the people are… Quick, find the YouTube channel for your favorite brand ... Read more The post Bite Size Con...
Writing a piece of marketing content? Or a headline? Social post? Image caption? Want to make it better? Quick, open a browser tab and go to Google. Type in a question about your product, service or category. Scroll down just ... Read more The post 1...
One of the most fun series we’ve launched on Bikerumor is “How Long Can I Keep Up With… (insert pro cyclist’s name here)”. It’s a total farce, because there’s basically no way I’m ever going to keep up with these ... Read more The post Content Projec...
A high school teacher friend just told me something that made me upset, at first. By the end of the Spring 2020 semester, he was having to teach remotely, and our school district made it known that students will not ... Read more The post Maybe this...
In fall 2019, we toured Slovenia’s backroads and mountain passes on gravel bikes. As far as bucket list trips go, this one’s up there. Even if you’re not a cyclist, check out the photos, food and other adventures in our story and ... Read more The po...
Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here’s a good example on how to do this. In Episode #7 of my Bite Site Content Strategy ... Read more The post Content Proje...