How to get FREE brand exposure on major media

As the owner of Bikerumor, I’m a publisher that relies on paid content and advertising. So, telling you how to do this for free is probably the worst idea I’ve had. But here’s how you can: Get exposure on major ... Read more The post How to get FREE...

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Jul 27, 2020
I bet your Donut can't do this!

Hello Content Creators!This is something I've thought for many years: If you were a retailer, why wouldn't you have something completely unusual to lure people in?Restaurants have it easy (never thought you'd hear that, right?).Just create a menu ite...

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Jul 30, 2020
You can polish a turd, but....

Hello Content Creators!Seems like there's something in the water lately. It's bad. And it's affecting the very people who write your press releases.Maybe that's you. Or someone you work with.Or worse, someone you pay!Over the past three months, the q...

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Jul 09, 2020
Make a (legendary) game of your content

Hello Content Creators!All my 15-year-old son wants to talk about right now is the cliffhanger left by the latest season of Apex Legends, a massively popular multiplayer online video game.Apparently, the current Season's final story update just happe...

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Jul 16, 2020
I just reeled in the deadliest catch

Hello Content Creators!You know what sucks?Chartering a $600, six-hour fishing boat and coming home empty handed.You know what sucks even more?Knowing that we might have been able to do it better.How? With research. Right now, it's simply too hot for...

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Jul 23, 2020
A spoonful of (flaming) sugar...

Hello Content Creators!Masks, right?!?As marketers, it's tricky to take a stand. No matter which side of the fence we sit on, we're alienating someone. But, maybe we don't have to?And maybe this doesn't even have to be about "issues" at all (it doesn...

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Aug 06, 2020
Content Project: Keeping readers engaged and on page

Once you have someone on your page, channel or profile, the job becomes keeping them there long enough to deliver your pitch. Here’s a good example on how to do this. In Episode #7 of my Bite Site Content Strategy ... Read more The post Content Proje...

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Jul 24, 2020
Worst most rewarding response ever.

Is your content marketing rewarding your customers with what they really want? The post Worst most rewarding response ever. appeared first on Bite Size Content Strategy.

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May 21, 2020
Bite Size Content Strategy #6 – Set your content free

What if I told you that your very best content marketing should NOT live on your website? That it doesn’t even matter if it’s sending all the traffic directly to your site? Crazy? Maybe not…  Don’t think of content marketing ... Read more The post Bi...

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May 26, 2020
10 Seconds to better content marketing

Writing a piece of marketing content? Or a headline? Social post? Image caption? Want to make it better? Quick, open a browser tab and go to Google. Type in a question about your product, service or category. Scroll down just ... Read more The post 1...

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Jul 22, 2020
Content Project: Keeping up with the pros

One of the most fun series we’ve launched on Bikerumor is “How Long Can I Keep Up With… (insert pro cyclist’s name here)”. It’s a total farce, because there’s basically no way I’m ever going to keep up with these ... Read more The post Content Projec...

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Jul 23, 2020
Maybe this is a rewarding mindset?

A high school teacher friend just told me something that made me upset, at first. By the end of the Spring 2020 semester, he was having to teach remotely, and our school district made it known that students will not ... Read more The post Maybe this...

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Jul 23, 2020
Content Project: How to promote your travel destination

In fall 2019, we toured Slovenia’s backroads and mountain passes on gravel bikes. As far as bucket list trips go, this one’s up there. Even if you’re not a cyclist, check out the photos, food and other adventures in our story and ... Read more The po...

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Jul 23, 2020