And how to copy their strategy for creating huge community engagement! Hello Content Creators!Over the past week I've been falling down the NFT rabbit hole, and it's fascinating.Not just for the technical side of it, but for the marketing.The succe...
Get those two right and your content will land when & where it should! Hello Content Creators!Last weekend was the NC Folk Festival in my hometown of Greensboro.It's a big deal. 300+ artists, 103 acts, 4 stages, 3 days, and thousands of spectat...
If you're not curating a cult of personality, you're probably doing it wrong. Hello Content Creators!I've often wondered why some brands and influencers seem to gain a massive, devoted following, while others just do...OK.And how they keep them tune...
Here's why the wrong PR hire can get your brand canceled by the media. Hello Content Creators!I’m not ashamed to say I’ve done this:I have intentionally helped someone I liked get a job over someone I, um, liked less.It's not just that I liked them...
There's a right way and a wrong way to lay it all out there...don't do it wrong.Hello Content Creators!First of all, Happy Summer!It's been a couple weeks since my last newsletter, and I'm beginning to think this might be an every-other-week(ish) th...
This episode is very much for entrepreneurs who are struggling to grow their company. My guest is Joe Trodden, a mindset coach from the UK that helps founders grow beyond themselves by learning how to define their vision and empower ... Read more The...
I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a ......
Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. ... Read more The post Aspira...
Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there’s value in this even for non-cyclists or brands ... Read more The post...
Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt...
Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we ... Read...
There’s something going around this year. It’s contagious. Your brand might have caught it, but it’s the media who’s getting sick of it. 2020 was a total shit show for many reasons, but I’m talking about the crap being passed ... Read more The post H...
We’ve all seen subscription boxes for everything, and kids toys, coding boxes, learning kits and more are common. But a toy RENTAL service that’s focused on eco-friendly sustainability whose toys are returned and sent back out to a new family? ... Re...
We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon. Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...
In this episode, I interview Jake Warner about his killer new content creation platform, Magma. Developed with co-founder Joey Chowaiki, it takes what used to be the realm of professional designers and page layout experts, and puts it all in ... Read...