Wearing your heart on your sleeve

There's a right way and a wrong way to lay it all out there...don't do it wrong.Hello Content Creators!First of all, Happy Summer!It's been a couple weeks since my last newsletter, and I'm beginning to think this might be an every-other-week(ish) th...

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Jun 18, 2021
Quick, before you jump to conclusions...

Because kids these days, amiright? They just don’t wanna work anymore... Hello Content Creators!As a journalist, I should know to ask the right questions so that I get the right all of the info.And yet, I jump to conclusions way too quickly when the...

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May 20, 2021
Sorry, who are you again?

Here's why niche audiences are highly valuable and worth the effort... Hello Content Creators!You know what industry is about to blow up?Also, do you know what the general point of this week's newsletter is not about and you should read it even if y...

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May 13, 2021
Becoming Insta...brand famous

What I've learned from really, really, really ridiculously good looking accounts... Hello Content Creators!Tell me if this sounds familiar.I keep posting to Instagram, adding a bunch of well-researched hashtags, and writing clever captions.Yet, cric...

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May 06, 2021
Is your Marketing so good it sucks?

Sometimes you can be too clever and too entertaining for your own good... Hello Content Creators!If you've never watched YouTuber Colin Furze, get ready to go down his rabbit hole. He is without a doubt one of the most entertaining video creators in...

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Apr 29, 2021
Here’s why your content strategy is lost in the weeds

I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a ......

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Jan 04, 2021
Aspirational vs “Activational” marketing

Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. ... Read more The post Aspira...

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Dec 31, 2020
Content Project: The Editor’s Choice List

Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there’s value in this even for non-cyclists or brands ... Read more The post...

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Dec 24, 2020
Don’t send a Press Release, send a check

Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt...

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Dec 22, 2020
Ads versus Content? No contest.

Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we ... Read...

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Dec 17, 2020
How to (NOT) write the worst press release ever.

There’s something going around this year. It’s contagious. Your brand might have caught it, but it’s the media who’s getting sick of it. 2020 was a total shit show for many reasons, but I’m talking about the crap being passed ... Read more The post H...

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Dec 01, 2020
This is why your customers don’t believe your marketing

We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon.  Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...

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Nov 21, 2020