How to deal with cynics & trolls

Because not every smartass comment is a bad one. Here's what to look for... Hello Content Creators!Yeah, I know. It's Friday afternoon.I'd like to say my timing is intentional, but it worked out. Because this week's post is food for thought, so I'd...

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Mar 26, 2021
Sorry, you are not worthy...

Here's why your brand's content is unlikely to rank against, well, anyone... Hello Content Creators!This week, I'll keep it short...because this is a pretty simple concept.At Bikerumor, the cycling tech blog I started in summer 2008, we've been writ...

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Mar 18, 2021
Parks and Wreck

How to make sure your customers appreciate your high prices. Hello Content Creators!Recently, my kids have been playing a Parking Simulator.It's exactly what it sounds like. You try to drive a car to a parking spot and park it without hitting...

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Mar 11, 2021
I just called to say how much I...

Because sometimes, a quick note is enough, even if it's really small (like this). Hello Content Creators!This week's been nuts.But then again, seems like every week is nuts, amiright?Wednesday rolls around and I'm like WTF.And then Wednesday ends a...

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Feb 25, 2021
No one's going to tell you this...

But it's a terrible way to treat your customers if you want them to click BUY! Hello Content Creators!There's something I noticed recently.If you've shopped for face masks, you've probably noticed it, too.There are a lot of brands that simply omit...

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Feb 18, 2021
Here’s why your content strategy is lost in the weeds

I fall into this trap all the time. Wix versus Squarespace. Buffer versus Publer versus Hootsuite. Mailchimp versus Substack versus SendFox versus MadMimi. Researching the tools and tactics is a great way to feel like we’re making progress. And a ......

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Jan 04, 2021
Aspirational vs “Activational” marketing

Is your marketing getting people all worked up but leaving them with nothing to do about it? Then, like the Wonder Twin Powers, it’s time to activate! Here’s what got me thinking about this: I have a serious bag problem. ... Read more The post Aspira...

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Dec 31, 2020
Content Project: The Editor’s Choice List

Every year, each Bikerumor editor drops kudos on the products and brands that made their favorite bikes and gear over the past 12 months. You can check out my list here, and there’s value in this even for non-cyclists or brands ... Read more The post...

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Dec 24, 2020
Don’t send a Press Release, send a check

Does that sound crappy? Does it sound like we media folks just want you to “Pay to Play”? It might, so lemme state for the record: Any GOOD media outlet, publisher, blogger, vlogger, influencer or content creator (together, “Media”) worth their salt...

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Dec 22, 2020
Ads versus Content? No contest.

Over the past three years, we’ve been offering a lot of different content and editorial based options for advertisers on Bikerumor, my cycling tech site. With all the buzz around “content marketing”, you might think banners are dead. But we ... Read...

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Dec 17, 2020
How to (NOT) write the worst press release ever.

There’s something going around this year. It’s contagious. Your brand might have caught it, but it’s the media who’s getting sick of it. 2020 was a total shit show for many reasons, but I’m talking about the crap being passed ... Read more The post H...

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Dec 01, 2020
This is why your customers don’t believe your marketing

We have seen people do amazing things… Land on the moon. Drive faster than 330mph on a public road. DJ for 230 hours straight. Run a sub-2 hour marathon.  Become our first Black U.S. President……or our first bi-racial female Vice President (elect). Fr...

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Nov 21, 2020