Quick, before you jump to conclusions...

Because kids these days, amiright? They just don’t wanna work anymore... Hello Content Creators!As a journalist, I should know to ask the right questions so that I get the right all of the info.And yet, I jump to conclusions way too quickly when the...

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May 20, 2021
Sorry, who are you again?

Here's why niche audiences are highly valuable and worth the effort... Hello Content Creators!You know what industry is about to blow up?Also, do you know what the general point of this week's newsletter is not about and you should read it even if y...

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May 13, 2021
Becoming Insta...brand famous

What I've learned from really, really, really ridiculously good looking accounts... Hello Content Creators!Tell me if this sounds familiar.I keep posting to Instagram, adding a bunch of well-researched hashtags, and writing clever captions.Yet, cric...

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May 06, 2021
Is your Marketing so good it sucks?

Sometimes you can be too clever and too entertaining for your own good... Hello Content Creators!If you've never watched YouTuber Colin Furze, get ready to go down his rabbit hole. He is without a doubt one of the most entertaining video creators in...

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Apr 29, 2021
How to predict the future of marketing

Because being on the right side of wrong is a winning strategy, right? Hello Content Creators!I've been on the road for the past three weeks, hence the lack of emails recently. We were mostly in Utah for family vacation followed by product testing,...

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Apr 26, 2021
How to deal with cynics & trolls

Because not every smartass comment is a bad one. Here's what to look for... Hello Content Creators!Yeah, I know. It's Friday afternoon.I'd like to say my timing is intentional, but it worked out. Because this week's post is food for thought, so I'd...

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Mar 26, 2021
Sorry, you are not worthy...

Here's why your brand's content is unlikely to rank against, well, anyone... Hello Content Creators!This week, I'll keep it short...because this is a pretty simple concept.At Bikerumor, the cycling tech blog I started in summer 2008, we've been writ...

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Mar 18, 2021
Parks and Wreck

How to make sure your customers appreciate your high prices. Hello Content Creators!Recently, my kids have been playing a Parking Simulator.It's exactly what it sounds like. You try to drive a car to a parking spot and park it without hitting...

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Mar 11, 2021
I just called to say how much I...

Because sometimes, a quick note is enough, even if it's really small (like this). Hello Content Creators!This week's been nuts.But then again, seems like every week is nuts, amiright?Wednesday rolls around and I'm like WTF.And then Wednesday ends a...

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Feb 25, 2021
No one's going to tell you this...

But it's a terrible way to treat your customers if you want them to click BUY! Hello Content Creators!There's something I noticed recently.If you've shopped for face masks, you've probably noticed it, too.There are a lot of brands that simply omit...

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Feb 18, 2021