How to deal with cynics & trolls

Because not every smartass comment is a bad one. Here's what to look for... Hello Content Creators!Yeah, I know. It's Friday afternoon.I'd like to say my timing is intentional, but it worked out. Because this week's post is food for thought, so I'd...

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Mar 26, 2021
Sorry, you are not worthy...

Here's why your brand's content is unlikely to rank against, well, anyone... Hello Content Creators!This week, I'll keep it short...because this is a pretty simple concept.At Bikerumor, the cycling tech blog I started in summer 2008, we've been writ...

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Mar 18, 2021
Parks and Wreck

How to make sure your customers appreciate your high prices. Hello Content Creators!Recently, my kids have been playing a Parking Simulator.It's exactly what it sounds like. You try to drive a car to a parking spot and park it without hitting...

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Mar 11, 2021
I just called to say how much I...

Because sometimes, a quick note is enough, even if it's really small (like this). Hello Content Creators!This week's been nuts.But then again, seems like every week is nuts, amiright?Wednesday rolls around and I'm like WTF.And then Wednesday ends a...

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Feb 25, 2021
No one's going to tell you this...

But it's a terrible way to treat your customers if you want them to click BUY! Hello Content Creators!There's something I noticed recently.If you've shopped for face masks, you've probably noticed it, too.There are a lot of brands that simply omit...

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Feb 18, 2021
Don't treat customers like friends...

Slow yo' roll, brand-ey, it's a little early to be acting like we're buddies, mmkay? Hello Content Creators!This sounds counter-intuitive, right?You want to think of your best customers like friends. Loyal pals who'd stick with you through thick an...

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Feb 11, 2021
THREE reasons your brand needs an affiliate program

But only if you want influential people & media recommending your products... Hello Content Creators!Last week, I covered how to find the right type of content creator to invite into your affiliate program, and how to choose a good program manag...

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Feb 04, 2021
I feel it, affiliate. Ya feel it?

Here's why affiliate programs are the new content marketing sweetheart... Hello Content Creators!A couple weeks ago I posted about the types of websites that got destroyed by Google's latest algorithm update. You can read that post here, and I've upd...

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Jan 28, 2021
When should you ignore SEO best practices?

Do you want to be a Search Result? Or a Trusted Expert? Here's the difference.Hello Content Creators!You know who got hammered lately?*Pages and websites that focused exclusively on being a top search result.You know who's benefitting from that?Trust...

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Jan 15, 2021