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E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication
E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication

Join host Sannah Vinding in an insightful conversation with Tobi Cornell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry. Gain valuable insights from Tobi's expertise on...

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Jul 04, 2023
E67: The Importance of People-First Values Backed by Transparent Leadership
E67: The Importance of People-First Values Backed by Transparent Leadership

Join host Sannah Vinding in an insightful conversation with Shane Zutz, Vice President of Human Resources at DigiKey Electronics, as they dive into the world of leadership excellence in electronics manufacturing. Gain valuable insights from Shane's e...

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Jun 20, 2023
E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication
E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication

Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Gain valuable insi...

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Jun 06, 2023
E65, Harnessing the Power of Digital Transformation in the Manufacturing Industry
E65, Harnessing the Power of Digital Transformation in the Manufacturing Industry

Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional...

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May 23, 2023
E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director
E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director

Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketin...

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May 09, 2023
E63; Navigating the Changing Landscape of the Electronics Industry
E63; Navigating the Changing Landscape of the Electronics Industry

In this episode of Mind the Innovation Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the trends and challenges in the electronics industry. In this ins...

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Apr 25, 2023
E62: From Manual to Automated: How Technology is Changing the Sales Game
E62: From Manual to Automated: How Technology is Changing the Sales Game

In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and cust...

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Apr 11, 2023
E61,  Diversity in Data: Why Inclusion Matters in Generating Effective Solutions
E61, Diversity in Data: Why Inclusion Matters in Generating Effective Solutions

In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it's not just about the style of presenting data, but also the substance of the analysis. Substance means having accurate, relevant, and acti...

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Mar 28, 2023
E60,  The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers
E60, The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers

I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaway...

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Mar 14, 2023
E59, Manufacturing: The Shift Towards Problem-Solving Instead of Product-Pitching
E59, Manufacturing: The Shift Towards Problem-Solving Instead of Product-Pitching

The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way...

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Feb 28, 2023
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