The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way...
I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiat...
In this episode of the Mind The Innovation Leadership Podcast, Cynthia Kellam (Global Head of Digital, Customer Experience & Marketing data, Insights and Analytics, at TE connectivity), a leading expert in digital transformation, shares her insig...
The electronics industry is constantly evolving, and the pace of change has only accelerated in recent years. With the advent of new technologies such as IoT, artificial intelligence, and machine learning, engineers are now required to have a more in...
As the electronics industry becomes increasingly competitive, it can be challenging to gain an edge. But with the right skills and strategies, you can stand out from the competition. I invited Walter Tobin to be a guest on Mind The Innovation Leader...
Are you tired of endless meetings and confusing spreadsheets? It's time to try visualization and sketching as a way to communicate and solve problems within your business. Discover the benefits and see how this simple tool can revolutionize the way y...
In today's global economy, there is a growing need for companies to design products that appeal to consumers across cultures. When developing products for international markets, it is important to understand cultural differences between countries. Fo...
When hiring new employees, most companies go with the tried and true method of posting job openings online and waiting for applicants to apply. This approach has worked well for years because it's cheap and fast. But it also means that many qualified...
Are you afraid of public speaking? Or maybe you just need some tips on improving your skills. Either way, there are plenty of resources available to help you improve your public speaking skills. Whether you’re giving a presentation at work, deliveri...
Consumer Psychology is the study of how consumers make decisions. It looks at the factors that influence our buying habits and helps us predict how we will react to certain situations. In today's fast-paced world, understanding consumer psychology i...
