Good managers do not wait until something goes wrong to build trust with their people.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Nate Witsaman, Manager of New Market Development at DigiKey, about curiosity,...

Technical sales still runs on credibility. AI can help teams move faster, but speed does not replace substance, follow-through, or customer trust.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Michael "Mic" Card...

How should manufacturers use AI better without turning it into another tool that adds more noise?In this short follow-up conversation, Andy Coyle, Senior Director of Sales at ebm-papst Inc., talks about using AI for research, CRM updates, follow-up,...

Strong leaders do not have every answer. They know how to make decisions, support their teams, and create enough trust that people can say what they need.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding continues her convers...

Sales teams have more tools than ever. Product training has expanded. CRM training has expanded. AI training is next. But the basics of selling still matter when a buyer pushes back, a customer relationship gets tense, or a major opportunity needs tr...

Automation can improve distribution operations, but only when leaders understand the work, the team, and the flexibility the business still needs.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Aaron Hein, Senior...

The manufacturers rep role is changing. Territory coverage and relationships still matter, but manufacturers now expect stronger opportunity visibility, better data, more technical confidence, and a clearer reason to keep investing in the rep relatio...

Customers are harder to reach. Inboxes are full, LinkedIn pitches arrive too fast, and more outreach is not solving the problem.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding sits down with Walter Tobin, former CEO of the...

Jeff Newell is the President of Mouser Electronics, a global distributor with more than 4,000 employees, 1,200 manufacturer partners, and customers in 223 countries and territories. In this episode, Jeff sits down with Sannah Vinding to talk about wh...

What does the field sales rep actually deliver in a market where buyers research with AI before they engage? Lonnie Power, Customer Business Manager at Heilind Electronics, joins Sannah Vinding to talk about how the role has shifted from information...