The manufacturers rep role is changing. Territory coverage and relationships still matter, but manufacturers now expect stronger opportunity visibility, better data, more technical confidence, and a clearer reason to keep investing in the rep relatio...

Customers are harder to reach. Inboxes are full, LinkedIn pitches arrive too fast, and more outreach is not solving the problem.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding sits down with Walter Tobin, former CEO of the...

Jeff Newell is the President of Mouser Electronics, a global distributor with more than 4,000 employees, 1,200 manufacturer partners, and customers in 223 countries and territories. In this episode, Jeff sits down with Sannah Vinding to talk about wh...

What does the field sales rep actually deliver in a market where buyers research with AI before they engage? Lonnie Power, Customer Business Manager at Heilind Electronics, joins Sannah Vinding to talk about how the role has shifted from information...

AI can pull the datasheet, cross-reference the part, and draft the follow-up in minutes. What it cannot do is understand where a customer's roadmap is heading two years out, or know which application risk will surface before it shows up in testing. T...