Sales teams have more tools than ever. Product training has expanded. CRM training has expanded. AI training is next. But the basics of selling still matter when a buyer pushes back, a customer relationship gets tense, or a major opportunity needs tr...
Automation can improve distribution operations, but only when leaders understand the work, the team, and the flexibility the business still needs.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Aaron Hein, Senior...
The manufacturers rep role is changing. Territory coverage and relationships still matter, but manufacturers now expect stronger opportunity visibility, better data, more technical confidence, and a clearer reason to keep investing in the rep relatio...
Customers are harder to reach. Inboxes are full, LinkedIn pitches arrive too fast, and more outreach is not solving the problem.In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding sits down with Walter Tobin, former CEO of the...
Jeff Newell is the President of Mouser Electronics, a global distributor with more than 4,000 employees, 1,200 manufacturer partners, and customers in 223 countries and territories. In this episode, Jeff sits down with Sannah Vinding to talk about wh...
What does the field sales rep actually deliver in a market where buyers research with AI before they engage? Lonnie Power, Customer Business Manager at Heilind Electronics, joins Sannah Vinding to talk about how the role has shifted from information...
AI can pull the datasheet, cross-reference the part, and draft the follow-up in minutes. What it cannot do is understand where a customer's roadmap is heading two years out, or know which application risk will surface before it shows up in testing. T...
What makes technical training actually work? Not the slides, not the credentials of the trainer, and not the size of the room. According to Don Gillis, HVACR Technical Trainer at HARDI, it comes down to tone, trust, and whether the person delivering...
AI is making reps faster. But faster is not the same as better. The rep who brings value still wins. The question is how you build that value when the tools are changing.In the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Hunt...
The autonomy of a startup feels freeing, until the guardrails disappear and every mistake is amplified.The structure of a large enterprise feels slow, until you realize some of those constraints exist for a reason.Most leaders do not get to stay in o...
