4 E-Z questions for killer case studies

First, I was out of work on Friday. With my schedule thrown off, the unthinkable happened: I didn't write this email. It was the first one I've missed on a weekday since August.Me on Saturday morningI'm now over it, and ready to keep writing.Second,...

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Feb 24, 2020
Superheroes of EdTech 💪

After interviewing EdTech founders for a year, an interesting trend emerged: Many founders have great stories about starting their companies. This week, I put together the Origin Stories from 3 Superheroes of EdTech. These founders are Michelle Brown...

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Feb 20, 2020
ecommerce stole my soul

An EduHustles teacher recently wrote back to me with this feedback on why she is searching for education-related part time work:1) I signed up because I am looking for other opportunities to make some extra money while I work on some other business p...

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Feb 20, 2020
Don't piss off the post office

I recently heard author and podcaster James Altucher tell a story about the power of presentation in business.During the late 90s - 2000s dotcom boom, Altucher owned a website design agency called Reset. He built websites for many famous rappers, ent...

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Feb 18, 2020
5 tips for marketing to teachers

Here are 5 quick tips for marketing your education product to teachers.In most cases, these refer to software-based edtech products, but they can apply to other services, books, or other products, too:1) Make your messaging about what your product or...

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Feb 18, 2020
b2school vs. b2parents: who wins in a fight?

Over and over, I hear from education business and edtech entrepreneurs:The sales cycle can be slowPrincipals get too many emailsInnovation in education is behind other industriesSo, to an extent, it does beg the question: why try to make an impact on...

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Feb 14, 2020
2 lessons + 1,000 teachers = 1 email

This week, the 1,000th teacher registered for EduHustles, the free service for teachers where I share part-time education-related job opportunities with them.Two lessons I've learned from this...One: Gathering an audience online, whether it be for a...

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Feb 14, 2020
Adam demonstrates the EdTech Double-Threat

Recently, I spoke to investor Jessica Millstone about valuations and "Is there a bubble?" in edtech.When posing the question on LinkedIn, Adam Buchinder, Director of Sales at Listenwise, offered the following (make sure you catch my note at the end.....

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Feb 12, 2020
What if teaching was "Unbundled" ?

Over the past decade, there's been much discussion in the tech world around the concept of "unbundling."Last year, the a16z blog brought this concept to the top of many minds through their description of the unbundling of Craigslist. In the article,...

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Feb 12, 2020
Founder Megan texts way to success

Here's a quick true story about an EdTech entrepreneur to follow Friday's email on "things that don't scale"...Last year, I went to an EdSurge event where I heard an EdTech founder named Megan speak.Megan told an awesome story. When she started her c...

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Feb 11, 2020