An EduHustles teacher recently wrote back to me with this feedback on why she is searching for education-related part time work:

1) I signed up because I am looking for other opportunities to make some extra money while I work on some other business projects.

2) I had an e-commerce business that did well but was too expensive, and I allowed it to steal my soul and passion. The business model was good, I would rather apply it to my knowledge, passion, and expertise. 

This is common in education.

Folks who have had success in other areas, but don't feel the fulfillment in that area, and therefore come back to, or stick with education.

• I've seen this happen at the teacher level, where people work in their field (say, science), then come back to the classroom.
• I've seen it happen at the school counseling or school psychologist level where people go into other areas like a private practice then return to schools.
• And it's definitely happened at the entrepreneurial or business level where founders or sales people specifically say they want to concentrate their work on K12 education because of the impact they will be having.

And while you can look with somewhat of a smirk at a teacher claiming that another type of work would "steal their soul," there's one more way to re-frame it:

Focusing on a kind of work that gives you meaning, and not just money, is .a super power. It's a whole lot easier to stay motivated on something when it matters to you.

As I've mentioned before, that's why I like working with education businesses. There's a higher percentage of people who give a damn.

If you're looking to combine super-powers and and super-charge the social proof in your marketing, this week's Bullet Proof Social Proof offer is for you.

It includes: two, one-hour copy consult sessions live over Zoom. We make real changes to your website emails, and ads, on the call. Specifically, here we can focus on how you're using testimonials, case studies, insights from customer interviews in your marketing.

The bonus is this: for the price of two one-hour consults, you'll also get me to write you one marketing email using social proof, which you can use as a template by swapping in other examples from other users.

The fee is 194. You can pay right now via the link below. Then, I'll send you a link to book your first hour call:

https://www.paypal.com/paypalme2/gerarddawson/194

Any questions? Let me know.

Thanks,

Gerard Dawson