Here are 5 quick tips for marketing your education product to teachers.

In most cases, these refer to software-based edtech products, but they can apply to other services, books, or other products, too:

1) Make your messaging about what your product or service allows teachers to do on their own (not what you will do for them)

2) If you want to reach teachers for testing your idea, getting "ambassadors," or getting initial exposure, go to free Edcamp events. Host a session about your product's area of education. Then, don't sell at all. Just talk to the teachers.

3) When you have a successful customer/client experience, you can ask for a testimonial. Get the testimonial to describe the doubt the teacher had before trying your product. OR Get the testimonial to explain the transformation that occurred after using your product. "Product X is great!" testimonials are a waste.

4) To encourage teacher-to-teacher referrals make the message be about the way sharing your product will be a generous act for the teacher. But don't forget to make sure they get something real and valuable out of it, too.

5) Teachers often don't realize how your product can solve their problem. They need to see lots of examples how it happens. In your marketing, describe all the various ways teachers have used your product, even the "off label" ways.

The last one can be a mystery to some people. But in most cases, if you have testimonials or simply feedback in the form of support tickets, emails, and interviews with your users, you have everything you need to share the social proof to get teachers signing up to try your product, or logging back in if they forgot about you. These messages are especially powerful for the emails you send.

When you get this right, I call it having Bullet Proof Social Proof. Even if you make a slip-up, have an annoying buy in your product, or make another snafu, teachers will forgive you because you've proven that you can solve their product.

I can help you get Bullet Proof Social Proof over the course of 2, 1-hour live copy consult sessions.

During session 1, we will evaluate your website, emails, and ads, review the existing assets you have for social proof, and look to get 2-3 quick wins right there on the spot.

In between sessions, I'll write one sample email for you that leverages a testimonial for your product as a way to get on a demo, log back in to your product, or take another desired action. This will be like a template you can use over and over again.

During session 2, we will review what I've written for you, discuss any potential changes, and make a plan for how you can leverage social proof from teachers in your marketing going forward.

If you're interested in this, reply to this email, I'll send you a link to pay the fee, which is 194. Then, I'll send you a link to book the call via Calendly.

Basically, the deal is that you pay for two one-hour sessions, and get the added value of the email written by me at no extra cost.

Any questions? Let me know.

Thanks for reading,

Gerard Dawson