This week, the 1,000th teacher registered for EduHustles, the free service for teachers where I share part-time education-related job opportunities with them.

Two lessons I've learned from this...

One:

Gathering an audience online, whether it be for a business, a podcast, a candidate, or a cause is simple, and almost always involves the same few steps:

1. Pick a group of people who you know want or need something
2. Find out where they are online
3. Give them what they need

This is why over 1/3 teachers who visit the page for www.EduHustles.com sign up. The only promotion I've done for the group is to share it in Facebook groups for teachers. This is a place where teachers (who are a group that generally is looking to make extra money) are hanging out. Then, I give them a clear offer, and many of them take me up on it:

Two:

You can be a spammer or a savior, it all depends on your intent.

In many cases, I have joined Facebook groups and very quickly made a post asking teachers to sign up for EduHustles. There has only been one case where a group of teachers began making borderline harassing (definitely at least troll-level) comments about my post.

Most people don't react this way because they perceive the post as giving as opposed to taking. I'm not asking people to pay to sign up, and I'm not selling them anything.

However, if you join a Facebook group or other online community, and immediately make a post that directly or indirectly is trying to get to a sale, then that will be sniffed out immediately. People will react negatively.

To an extent, this same principle works for all of social media, and all of marketing. Make generous contributions, and then people will be attracted to you.

If you're interested in hiring teachers for part-time gigs to help your business, reply and let me know. Last week, I sent out an email to the list for a company who was looking for 10 educators to help them out with a gig. They had 9 qualified candidates by the end of the day 1.

Thanks for reading,

Gerard Dawson

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Looking to hire teachers for part-time work? Check out EduHustles.