I recently heard author and podcaster James Altucher tell a story about the power of presentation in business.

During the late 90s - 2000s dotcom boom, Altucher owned a website design agency called Reset. He built websites for many famous rappers, entertainment companies, and other large organizations.

Eventually, he had a chance to pitch the United States Postal Service. This would be a massive project for the company. It was so important, that he asked some of his employees to work through the weekend preparing the proposal.

He thought everything was absolutely perfect.

Then, when he had the follow-up meeting with the USPS, they basically laughed him out of the office.

Why? What went wrong?

Well, after the proposal was finished, one of Altucher's employees had the job of printing it out and sending it over to USPS before the meeting. A fairly simple and straightforward task. And the proposal did arrive. It was finished. It came on time.

However, they sent it via FedEx.

After the higher-ups at USPS saw that, they completely dismissed everything about the proposal. If these guys can't even catch this obvious mistake, what will their work be like for us? They thought to themselves.

While there are a few valuable lessons to take from the story, one for me rises above the rest. That's the power of presenting your message in the right way for maximum impact.

When it comes to the website and emails for your education product or service, this lesson holds true. You can have the best product or service. It can truly solve your prospect's problem. You may even have them there, looking for help.

But if the way you've presented your message has something "off" about it, then all could be for naught.

One common way this happens with education companies is when educators fail to see how a product or service relates to the specific use-case that this school might have.

The way around that?

Leverage social proof to make educators realize the transformation that you can help them experience. That's what this week's Bullet Proof Social Proof offer is all about.

This will help you get on your way to leveraging testimonials and user interview results to create marketing assets that get educators to take your desired action, so you can help them solve their problem.

This happens over the course of 2, 1-hour copy consult sessions. And there's a bonus project I'll do for you in-between.

Here's how it works:

During session 1, we will evaluate your website, emails, and ads, review the existing assets you have for social proof, and look to get 2-3 quick wins right there on the spot.

In between sessions, I'll write one email for you leveraging a testimonial for your product as a way to get on a demo, log back in to your product, or take another desired action. This will be like a template you can use over and over again.

During session 2, we will review what I've written for you, discuss any potential changes, and make a plan for how you can leverage social proof from teachers in your marketing going forward.

If you're interested in this, reply to this email, I'll send you a link to pay the fee, which is 194. Then, I'll send you a link to book the call via Calendly.

Basically, the deal is that you pay for two one-hour sessions, and get the added value of the email written by me at no extra cost.

Any questions? Let me know.

Thanks for reading,

Gerard Dawson