Only if you wanna write powerful marketing copy...How do you feel about spiders?How about spiders, say, larger than a quarter?And what if they sort of...sneak up on you?(Hint: if you see one, you won't have anytime to think about your answers to thes...

People get into this idea that we’re going to make these math games and then it becomes, ‘how fun can we make it?’ We looked at it and said, how effective can we make it? Instead of having something that they’ll play for an hour, can we make somethin...

I spent my own money on this...Business of Learning Letter reader and all-around smart individual Colin Megee of Product Vectors writes:Thanks for the details, Gerard. In addition to this, many edtech companies are trying to map how schools and distr...

I just had a conversation where someone mentioned "The EdTech Stack."This is a cool concept, and one that will gain more prominence over the coming weeks, months, and years, in my opinion.Basically, it's referring to a set of platforms, services, and...

Did someone forward you this email? Sign up for The Business of Learning Letter here.One area of life that is not suffering right now is content.Everywhere there are live streamed concerts, free YouTube classes, celebrities going live on social media...

Did someone forward you this email? Sign up for The Business of Learning Letter here.Pre-pre-S: I'm on little sleep and lots of coffee, with many ideas swirling in my head. Proceed with caution...Pre-s: It was great sharing short 1-minute videos last...

Remote learning, two little kids at home, and working with clients is all swirling together for a magical mixture of chaos on day 15 of social distancing for the Dawson family...So, to keep things simple, I'm sharing one question and one answer from...

Did someone forward you this email? Click here to subscribe to The Business of Learning Letter.See, that subject line works...and no, it wasn't just clickbait.Let me explain...A subject like the one used above was the approach I suggested to Robin, a...

Note: This week I've been doing 1-minute videos to connect with new subscribers to this list and provide rapid feedback on your website. If you'd like a video, just reply with your URL.Lots of talk lately about how Voice tech will play out in educati...

First, a reader comment from Mark, CEO of Weldon:I think finding the balance of helping vs icky opportunism is something a lot of companies are still dealing with. I think if you are authentic and actually help parents, now is a good timeNow, onto to...