My son recently became interested in a book called Rube Goldberg, about a boy with the same name.Everything he does in his typical school day routine, he does using a Rube Goldberg machine:A sample Rube Goldberg machine, where an absurd process is us...
If you've been reading my emails for a while, you know I think one mistake some education companies make is filling their marketing with language about the product, not the user.And as soon as you make the switch to focusing on the user, that alone c...
What were you doing at age 17?Feedback reveals that this list trends nerdy. So your answer may not be scandalous.Brandon Goon, on the other hand, was sneaking around. In fact, he was sneaking...wait for it...INTO school!Why?After dropping out of his...
Recently, there's been some new people added to this list, so I wanted to take a quick moment to bring both new and "seasoned" readers up to speed:A few quick points about my work that will give you more context on what you read in this newsletter:I'...
One of the greatest, most-cited books of our recent times is Daniel Kahneman's Thinking, Fast and Slow.In the book, he outlines two ways that the brain operates:System 1 is the fast, intuitive stuff. You might call this "instinct"System 2 is where yo...
You think that's clickbait, but it's not at all...How many educators, parents, and people working for/in education would've accurately been able to describe "Youth behavior trends" over the past few decades?Check the chart below, and compare it to wh...
Innovation in the college readiness space...I'm trying a new format today, and if you like it then I'll do more of these.The basic idea is this:Outline a current problem, opportunity, and trend in education. Share some of the research, data, or event...
Burger King is running an advertising campaign right now that doubles as a free marketing class for anyone who decides to pay attention.Have you seen it?The concept is simple: they show one of their burgers on a black background. The burger is first...
Several LinkedIn contacts have asked me about coming on The EdTech Startup Show podcast over the past few months.Others have inquired on behalf of their bosses or clients.And one question they've been asking got me thinking deeply about what it's lik...
There's an interesting phenomenon I've noticed on social media. It's happened more and more as I put myself out there with posts, articles, podcasts, etc.People spontaneously want to get to know me - become friends even! - right at the moment they ha...
