Stop Building a Brand and Start Building a Belief System

“Build a world they never want to leave” Hey ,I remember the exact moment it hit me.It wasn’t during a launch. It wasn’t a viral post.It was a quiet DM.Someone messaged, "I don’t know what it is… but HPEN feels like home."That’s when I realized:...

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Jul 18, 2025
The mistakes pros don’t talk about but always avoid

“You don’t need millions of followers. You need a world so real, the right 100 people never want to leave.” Hey ,Yesterday I started a conversation about: Building a Cult Of True Fans.Let me say this straight:Most experts online don’t fail becau...

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Jul 17, 2025
read this before you post again

“Implementing Tribecraft will turn an email list of 165 subscribers into a $3.5million annual income in the middle of the pandemic” Hey ,I want to tell you a story today.It’s a story about the night I realized size doesn’t matter. #getyourmindou...

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Jul 16, 2025
It's time to wake up

“It's time to wake up and build your sovereign systems” Hey ,So yesterday it finally happened...26 replies to my email...The most I've got since I started the Certain Way...Apparently sharing I'll be cuddling with my wife...Is infinitely more in...

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Jul 15, 2025
Hey Boss, Me no come work today

“The biggest flex is the ability do what you want, when you want with whoever you want where ever you want” Hey ,So....It's official...I.Am.Not.Coming...To.Work.Today.I'm going to get back in bed...Cuddle up with my wife...And just savor the lif...

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Jul 14, 2025