“It's time to wake up and build your sovereign systems” 

Hey ,

So yesterday it finally happened...

26 replies to my email...

The most I've got since I started the Certain Way...

Apparently sharing I'll be cuddling with my wife...

Is infinitely more interesting than all the "wisdom" I share...

#sipscoffee

#smh

I want to share something important today.

It's something I have been talking about since I started the Certain Way...

The systems we relied on are breaking down.

Markets are shifting.

AI is eating traditional expertise alive.

More and more I'm realizing that it's time we all WAKE UP.

It isn’t the time to hide.

It’s the time to build, lead, and thrive.

Expertise alone is no longer enough.

Information is everywhere.

AI can answer anything.

Social media rewards easy, shallow takes.

But no machine can replace experience...

The kind that moves people.

The kind that changes how they see themselves and what they can do.

Your real work as a Tribemaster isn’t just to inform.

It’s to transform.

To create capability...

Not just knowledge.

To deliver experiences that make people Sovereignly ready...

In a world that’s anything but predictable.

You can’t wait for the world to fix itself.

Don’t wait for the economy to stabilize.

Don’t wait for better systems to land in your lap.

Don’t wait for perfect conditions.

Build your own system:

✅ Your tribe is your system.

✅ Your message is your currency.

✅ Your method is your power.

We call that Selective Fame...

Being known by the right people, at the right time, for the right reasons.

And you cannot do it alone.

But here’s the thing...

You can’t afford an echo chamber either.

You need a real community...

✅ One that challenges you.

✅ Holds you accountable.

✅ Expands your thinking.

✅ Values truth over comfort.

Because iron sharpens iron.

This is what The Way of the Tribemaster and the International Society of Tribemasters is about.

We don’t sell cheap information.

We create real...

Scalable...

Human transformation.

We don’t chase empty visibility.

We cultivate tribes of trust.

We don’t wait for better systems.

We build them.

We rise when others hide.

We lead when others follow.

We bring light when others spread fear.

So I want to ask you today...

If not you...

Then who?

If not now...

Then when?

Because the time to talk about building your practice is over.

It’s time to do it.

If you’re ready to build something that will last...

And matter...

Hit reply and let’s talk.

I’d love to hear where you’re at right now.

This is The Certain Way.

So...

Get out of your own way.

CTM