“You don’t need millions of followers. You need a world so real, the right 100 people never want to leave.” 

Hey ,

Yesterday I started a conversation about: Building a Cult Of True Fans.

Let me say this straight:

Most experts online don’t fail because they’re bad. They fail because they’re invisible to the right people

They sound smart.

They look polished.

They work hard.

But they’re not magnetic.

They’re not unforgettable.

They don’t feel like someone you’d follow into battle.

And the crazy thing is...

It’s not because of talent.

It’s because of micro mistakes.

Subtle misalignments that compound into...

Silence...

Stagnation and…

Quitting.

I call this the Cult Brand Death Spiral:

• You post good content.
• No one joins.
• You tweak tactics.
• Still no response.
• You question your message, your offer, your worth.
• You burn out quietly.

This email is your escape route.

I’m about to show you the 10 highest cost mistakes that even smart, talented, experienced people make when trying to build a Cult of True Fans...

And how to never make them again.

Because when you fix these?

Clients stay longer.

Referrals explode.

And in the words of Thanos...

Dream income months start to feel: Inevitable.

Let’s go.

MISTAKE 1: Funnel before World

So...

You’ve built the funnel.

But your world is empty.

People don’t buy funnels.

They join worlds.

A world has characters, beliefs, rituals, enemies. A world feels like home.

Here's the fix: Design your world before you design your workflow.

MISTAKE 2: Content without Belief

You copy the structure.

You nail the format.

But something’s missing.

Because beliefs weren’t baked in.

Here's the fix: Your content must preach, not teach.

Let them feel your doctrine.

MISTAKE 3: Selling Offers Without Structured IP

You say what you do.

But it has no name.

No gravity.

No curiosity.

Here's the fix: Name your method.

People don’t buy what they understand.

They buy what they want to be part of.

MISTAKE 4: Playing Neutral

You don’t want to offend anyone.

So you end up igniting…

Nothing.

Here's the fix: Pick enemies.

Make it clear who this is not for.

People follow leaders who draw lines in the sand.

MISTAKE 5: Teaching, Not Transforming

You’re giving massive value.

But no one’s buying.

Because you’re educating, not initiating.

Here's the fix: Infuse your content with identity.

People don’t want facts.

They want permission to become who they already are.

MISTAKE 6: Drifting Without a Code

Your message wobbles.

Your voice shifts.

Your audience stays confused.

Here's the fix: Write your code.

5 to 10 lines that define your tribe’s ethos and enemy.

MISTAKE 7: Proof as a Punchline

“Here’s what I made last month…”

Cool.

But where’s the cost?

Where’s the pain that makes that number mean something?

🛠 Fix: Show the full arc:

Show them how you failed

The decision that turned things around

The price you paid to rise

The reward you got as a result

And the principles behind all that.

MISTAKE 8: Posting Without a Compass

You're always asking: “What should I say today?”

Which is why you burn out.

Here's the fix: Use the 4 Quadrant Compass:

1. Identity – “This is who we are.”
2. Myth-Busting – “This is what’s broken.”
3. Transformation – “This is what’s possible.”
4. Invitation – “Here’s how to join.”

Rotate. Don’t guess.

MISTAKE 9: Ignoring the Leverage Trap

You’re working hard.

But it feels like shouting with no one listening.

Here's the fix: Expect the silence.

It’s the last test before the Leverage Payoff.

Keep publishing.

Compounding is slow...

Until it’s not.

MISTAKE 10: Forgetting to Engineer Transformation Moments

Your clients get results.

But they don’t rave.

Here's the fix: Create rituals of transformation.

Name milestones. Celebrate them. Turn them into public proof.

You don’t need to fix your content.

You don’t need a new funnel.

You don’t need to start over.

You need to correct the invisible layer.

This is the layer that pros operate from.

It’s why their audience buys without pitch decks.

Why they go from 0 to $100K/month without chasing.

Why their brands feel more like movements than offers.

And it’s all rooted in this:

True power doesn’t come from tactics. It comes from being someone your audience wants to belong to.

If you want to go deeper into these corrections...

I’ve built an entire system around it.

And I teach it inside The International Society of Tribemasters.

Private. Proven. Precise.

Reply with “CULT OF TRUE FANS” and I’ll share the next step for joining us.

Let’s fix the invisible.

Let’s build something they never want to leave.

This isn’t just marketing.

This is identity design.

And once you install this layer, you never build the same way again.

This is The Certain Way.

Till tomorrow...

Get out of your own way.

CTM

PS: I wrote a book called the Tribemaster's cook book and I'll be turning it into a 90mins resource from members of TribeCraft. I'm going to be hosting a live recording of it. If you'd like to be my guest. Hit replay and let me know.