a tale of two bathrooms

Hey there,I want to tell you about two bathrooms.Two apartments.One rents for ₦3M a month.The other rents for ₦4.5M a year.The bathrooms told the whole story.The first bathroom was quiet.Warm light.Stone that felt considered.The tap turned without th...

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May 15, 2026
Your degree is not your practice

Hey there,So...The most dangerous trap for a serious expert is not incompetence.It is being so good at the surface of your field that you never go beneath it.In a private session recently, I sat with a woman whose résumé would intimidate most rooms.Y...

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May 14, 2026
We meet we ship one thing

Hey there,Today's been a pretty full day working with clients to build out their brand as a Tribemaster.Let me tell you what's special about that:There is a kind of coaching that feels good in the moment but leaves nothing behind.You talk.You reflect...

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May 12, 2026
why my personal brand is not my personal brand

Hey there,So today's the first day of The Tribemaster Practice Foundations and earlier today I hosted the first session for members of IST.And by the time you'll be reading this...I'll be in the main session with 4 amazing Tribemasters® in training.....

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May 11, 2026
my father asked my mother to kill me

Hey there!Today's mothers day.I'd like to share a tiny little details about me that I typically don't share in publi.You see...When my mother got pregnant with me, my father asked her to get rid of the pregnancy.My mother said no.Instead...She chose...

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May 10, 2026
so you have questions?

Hey there!Typically there are three questions people ask about Tribemaster Practice Foundations1. "My audience won't pay ₦1m."If your audience can't pay ₦1m for a transformation worth ₦10m to them, the issue is positioning, not price. We don't discou...

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May 09, 2026
Week 1 outputs (people are surprised)

Hey there!Quick one.People underestimate how fast this moves once you're in the sequence.By end of Week 1, participants have a locked #1 Priority and a 3-line positioning statement they can actually say out loud without flinching. That alone changes...

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May 08, 2026
The 8-step install (and why it works every time)

Hey there,Third story, then the system.Corporate learning expert. 14 years of experience. Serious track record. Warm network. Senior people already trusted him.But he hated “selling.”He refused to do “marketing.”His exact words:“I’m not a content guy...

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May 07, 2026
But my market wouldn't pay N1m

Hey there,Once upon a time I had a client.She told me three times on the first call:“My people won’t pay ₦1m.”“My audience is different.”“They don’t have that kind of money.”And on the surface, she had evidence.She had tried to sell at higher prices...

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May 06, 2026