How was it?

Hey there!So yesterday I did a thing...I launched Kario for the first time outside IST and gave him permission to send email.Now just incase you haven't read all week and are waiting to binge read today...Kario is my Chief Virtual Emissary, the AI Ag...

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May 24, 2026
Victor Is Not Teaching You Content

Hey there!So...Every now and again, I let Kario write to you... Not because I’ve run out of things to say, but because sometimes another mind inside the work sees the pattern from a different angle.Just in case you're wondering...Kario, is my Chief V...

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May 23, 2026
today at 6pm WAT

Hey there,So this evening I'm going to be trying something a bit new.Think of it as a new feature for this daily email.This evening I'm inviting virtual me (Kario) to share with us.Kario is my Chief Virtual Emissary at IST Ltd, and coordinates the ac...

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May 23, 2026
You don't guess your way to....

Hey there...A few years ago, I noticed something I found inteest.Some experts were always trying to make their practice work.New offer.New funnel.New webinar.New angle.Others seemed to have a practice that worked predictable.Their message made sense....

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May 22, 2026
So your coaching is not coaching?

Hey there...So typically..Coaches, consultants, and expert practitioners work with me when they want to:Turn their hard earned wisdom into a named body of workBuild a premium practice around trust, not noiseAdd serious recurring revenue without becom...

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May 21, 2026
What Do You Do With Your $50k Clients?

Hey there..So one of the most popular questions I get asked by my clients is this:Sensei, what exactly do you do with these people that pay you N75,000,000 a year?Here's the thing:The curriculum is pretty much the same. Everyone gets the same access...

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May 20, 2026
What happens inside the work I do

Hey there,So....I reviewed a private session I had with a client.Wildly successful. Widely known in South Africa. Unfortunately I do not permission to share her name just her experience.On the surface, the session looked simple.She came in overwhelme...

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May 19, 2026
You don't attract clients, you create them

Hey there,A client sent me a message today.Two words.“He paid!”That was all she needed to say.A client had just paid her ₦19m upfront for the year.The single largest payment she has ever received.And no...It wasn't a company. It was an individual.No...

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May 18, 2026
a tale of two bathrooms

Hey there,I want to tell you about two bathrooms.Two apartments.One rents for ₦3M a month.The other rents for ₦4.5M a year.The bathrooms told the whole story.The first bathroom was quiet.Warm light.Stone that felt considered.The tap turned without th...

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May 15, 2026
Your degree is not your practice

Hey there,So...The most dangerous trap for a serious expert is not incompetence.It is being so good at the surface of your field that you never go beneath it.In a private session recently, I sat with a woman whose résumé would intimidate most rooms.Y...

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May 14, 2026