The Certain Way by Victor Ekpo Bassey

Newsletters

#251 Oct 9, 2026

The way of egusi and AI

Hey there... So... Yesterday, I was doing two kinds of cooking. One involved my rather special brand of egusi. Mashed up…

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#250 Oct 5, 2026

I'm giving you this before anyone else

Hey there, I've been working on something quietly. And before I put it anywhere else, I wanted the people on this…

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#249 Sep 29, 2026

I built software. And strangely, it started with an equation.

Hey ther... So.. For a while now I’ve taught this: O = [T + C + B] × R × S Outcome is a function of: Thinking.…

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#248 Sep 28, 2026

Your results are rigged

Hey there... So as you probably have hear...read me say a gazillion times... In 2019, I had the best financial year of…

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#247 Sep 27, 2026

7 magic money words

Hey there... So... Remember me telling you about the arena a few and some days back? Well... Over the last 4 weeks...…

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#246 Sep 26, 2026

100 ways to turn your expertise into a tool

Hey there... Here is something I have become increasingly convinced of: Most experienced experts don't have an idea…

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#245 Sep 25, 2026

Much ado about waytools

Hey there... So yesterday I started a conversation about new tech I call WayTools™. To be honest I was pleasantly…

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#244 Sep 25, 2026

can your value grow without more of you?

Hey there... So I've told you how... Years ago, when I ran the Highly Paid Experts Network, we built something I was…

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