Showing up is not the same as being trusted

Hey there...So...For years, I thought consistency was the game.Show up.Publish.Teach.Serve.Keep doing the work.And yes, consistency matters.But somewhere along the way I realised I had confused consistency of activity with predictability of value.The...

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Sep 17, 2026
The $75,000 birthday invite I hated

Hey there! So...Back in 2021...I started flirting with the idea of increasing my fees for one on one work.I figured $50,000 a year felt about right.Now understand something.For me, that was a considerable jump.Up until then, I had maxed out at around...

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Sep 16, 2026
I learned this lesson selling meat

Hey there!I learned the lesson behind Dangote's refinery almost 30 years before I had the language to explain it.Year back...I was selling meat.And when that business went down, I was left with something I didn't quite appreciate at the time.I had le...

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Sep 15, 2026
so you wanna buy a refinery?

Hey there!As promised i come bearing gifts:BEYOND THE FOUNDER™The 10 Page Business Comic That Shows You How to Turn What You Know Into Something That Can Grow Beyond YouWhat if the biggest lesson from the Dangote Refinery IPO had nothing to do with o...

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Sep 14, 2026
Buying a refinery?

Hey there,So the Dangote Refinery IPO dropped today and for the first time...At least to my awareness...Africans can participate in an investment opportunity tailored specifically for their benefit.I got access to the prospectus this morning and as I...

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Sep 14, 2026
What will your wisdom be when it grows up

Hey there..I've been at this for 30 plus years.And in the time...I've gone from being a third class graduate of business management...Selling tapes on how to make an extra N25000 a week selling meat on a subscription basis...To being the founder and...

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Sep 13, 2026
You should track this

Hey there...So...Imagine two businesses.Same offer.Same market.Both generate N100 million a year.In Business A, the founder closes 80% of the sales, makes every important decision, delivers the highest-value work and owns nearly all of the major clie...

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Sep 12, 2026
Complexity is the enemy of multiplication

Hey there..Today's distinction is:“Simple things repeat. Complex things break.”There is a reason some ideas spread around the world.They can be remembered.Think about:“Just Do It.”The Golden Rule.The 80/20 Principle.SMART goals.Ideas that travel usua...

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Sep 11, 2026
The apprentice who carried the fire

Hey there.This morning I read story I kinda like.Here's the direct copy and paste version with gratitude to Aesop:Once upon a time...A master blacksmith had two apprentices.The first was excellent at helping.When the master reached for a hammer, it w...

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Sep 10, 2026
Is being “the best” actually the problem?

Subject: Hey there!So...There's something that keeps coming up anytime I'm in front of an audience that's unfamiliar with my work...For some weird reason, people Sean to think that just because running a practice means selling my time...They assume t...

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Sep 09, 2026