The Certain Way by Victor Ekpo Bassey

Newsletters

#229 Sep 12, 2026

You should track this

Hey there... So... Imagine two businesses. Same offer. Same market. Both generate N100 million a year. In Business A,…

Read issue →
#228 Sep 11, 2026

Complexity is the enemy of multiplication

Hey there.. Today's distinction is: “Simple things repeat. Complex things break.” There is a reason some ideas spread…

Read issue →
#227 Sep 10, 2026

The apprentice who carried the fire

Hey there. This morning I read story I kinda like. Here's the direct copy and paste version with gratitude to Aesop:…

Read issue →
#226 Sep 9, 2026

Is being “the best” actually the problem?

Subject: Hey there! So... There's something that keeps coming up anytime I'm in front of an audience that's unfamiliar…

Read issue →
#225 Jun 2, 2026

Work with the British Royal Family

Hey there, In the past 5 years since COVID... I've had the opportunity to serve as personal strategic advisor to a…

Read issue →
#224 Jun 1, 2026

How to turn thinking into a profit center

Hey there. So... Once every 90days... I get to hangout with the amazing Janet Switzer. We talk about a lot of…

Read issue →
#223 May 30, 2026

Much ado about beans and priorities

Hey there! So a few moments ago... I had a conversation with a client and her husband... Client: Victor I have beans…

Read issue →
#222 May 28, 2026

A day in my life as a tribemaster

Hey there.. So.. There I was on my signature throne room, securely yoked and doing my thing... When my youngest knocks…

Read issue →