The Certain Way by Victor Ekpo Bassey

Newsletters

#238 Sep 20, 2026

a weird origin story

Hey there.. So today... I give myself permission to go off script. Right now, of course, we're in the middle of the…

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#237 Sep 19, 2026

Oil money for you

Hey there! For as long as I can remember, I have had a strange relationship with work. I hate seeing useful intelligence…

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#236 Sep 18, 2026

Most of my best proof is invisible

Hey there... So... For most of my career, I have had an interesting problem. My best work is work I cannot really talk…

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#235 Sep 17, 2026

Showing up is not the same as being trusted

Hey there... So... For years, I thought consistency was the game. Show up. Publish. Teach. Serve. Keep doing the work.…

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#234 Sep 16, 2026

The $75,000 birthday invite I hated

I thought I had a pricing problem. I actually had a legibility problem.

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#233 Sep 15, 2026

I learned this lesson selling meat

The result makes you money. The asset can make you wealthy.

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#232 Sep 14, 2026

so you wanna buy a refinery?

Hey there! As promised i come bearing gifts: BEYOND THE FOUNDER™ The 10 Page Business Comic That Shows You How to Turn…

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#231 Sep 14, 2026

Buying a refinery?

Hey there, So the Dangote Refinery IPO dropped today and for the first time... At least to my awareness... Africans…

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