“In a world of noise, I chose clarity. In an age of hustle, I chose mastery. In a market of shortcuts, I chose The Way.” Hey People!I’m launching a new weekly edition of The Certain Way on Substack.✅ The daily emails you get from me won’t chang...

“We don’t see the world as it is. We see it as we are.” — Anaïs Nin Hey ,What Would It Mean to Be "The One" in Your Space?You know the one I mean.The one clients talk about.The one whose sessions actually work.The one who consistently charges mo...

“Whether it’s money, love, fear, or purpose, it’s all mapped in the mind. And maps can be changed.” Hey ,Over the past few days I've shared a bit about Subconscious Remapping (SRM for short)...Today I'd like to share a case study about a client...

“The Map Is Not the Territory But It Controls Everything” Hey ,If you really want to master change work...There’s one truth you must burn into your mind...I learned it first from the amazing Innocent Usar:Your client does not live in the world....

Hey there people!The Certain Way is going to be late today.Literally just getting out of bed.But while I work on today's issue...Here's something to think about:What if you could step into a person's mind and remove obstacles they don't even know exi...

“Lasting change doesn’t come from fixing problems. It comes from transforming the symbols that create them.” Hey ,Most coaches make the same mistake over and over...They chase symptoms.They zero in on what the client says is wrong:“I’m always an...

“The most profound change happens when you stop telling clients what to see and help them see what’s already there.” Hey ,Yesterday....I shared the idea that every client has an unseen map inside them...A symbolic landscape of beliefs...Emotions...

“Your client’s entire life is shaped by a map they don’t even know they’re following. Once you help them see it, they can finally change it.” Hey ,I want to tell you a quick story about one of the most shocking moments of my career as a changewo...

“The future isn’t human or AI. It’s human with AI.” Hey ,If you’re paying attentio...You know the expert industry is changing fast.AI is commoditizing knowledge at lightning speed.Here's the truth:It’s not going to replace you...It’s going to re...

“The future belongs to those who design what cannot be copied.” Hey ,A few years ago...I had a moment I’ll never forget.I was on a call with a client...A smart...Driven business coach who’d been in the game for years.She was good.Clients got res...