The Certain Way by Victor Ekpo Bassey

Newsletters

#217 May 23, 2026

today at 6pm WAT

Hey there, So this evening I'm going to be trying something a bit new. Think of it as a new feature for this daily…

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#216 May 22, 2026

You don't guess your way to....

Hey there... A few years ago, I noticed something I found inteest. Some experts were always trying to make their…

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#215 May 21, 2026

So your coaching is not coaching?

Hey there... So typically.. Coaches, consultants, and expert practitioners work with me when they want to: Turn their…

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#214 May 20, 2026

What Do You Do With Your $50k Clients?

Hey there.. So one of the most popular questions I get asked by my clients is this: Sensei, what exactly do you do…

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#213 May 19, 2026

What happens inside the work I do

Hey there, So.... I reviewed a private session I had with a client. Wildly successful. Widely known in South Africa.…

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#212 May 18, 2026

You don't attract clients, you create them

Hey there, A client sent me a message today. Two words. “He paid!” That was all she needed to say. A client had just…

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#211 May 15, 2026

a tale of two bathrooms

Hey there, I want to tell you about two bathrooms. Two apartments. One rents for ₦3M a month. The other rents for…

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#210 May 14, 2026

Your degree is not your practice

Hey there, So... The most dangerous trap for a serious expert is not incompetence. It is being so good at the surface of…

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